Parse Biosciences · 11 hours ago
Marketing Technology Manager (Remote from West Coast)
United States
Full-time
Remote
Senior Level
5+ years expParse Biosciences is a global life sciences company focused on advancing human health through innovative single cell sequencing technologies. The Marketing Technology Manager will manage and enhance the marketing technology ecosystem, utilizing automation and analytics to drive pipeline growth and improve customer engagement.
BioinformaticsBiotechnologyGeneticsLife Science
Responsibilities
Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
Build and maintain segmentation strategies for personalized communications
Identify and implement AI-assisted marketing tools
Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications
Evaluate emerging marketing technologies and recommend adoption strategies
Manage and enhance our WordPress website with a focus on conversion optimization and user experience
Implement modern web development approaches to improve site performance and functionality
Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves
Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools
Analyze campaign performance and provide data-driven recommendations to improve marketing ROI
Track and report on pipeline contribution and marketing-influenced revenue
Develop and support account-based marketing programs targeting key accounts
Help manage social media accounts and integrate social into broader automation strategies
Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations
Maintain documentation of marketing technology processes and integrations
Qualification
Required
Bachelor's degree in Marketing, Business, Computer Science, or similar
5+ years of experience in digital marketing with progressive technical responsibility
Advanced-level proficiency in HubSpot Marketing Hub Enterprise
Strong WordPress skills and familiarity with modern web technologies
Demonstrated experience building and maintaining API integrations
Solid command of SEO principles and emerging AEO tactics
Proficiency in Google Analytics and experience building custom reporting dashboards
Understanding of B2B sales pipelines and marketing's role in revenue generation
Experience with AI-assisted marketing tools and AI coding assistants
Experience with account-based marketing platforms
Working knowledge of HTML, CSS, and JavaScript
Familiarity with data privacy regulations and compliance requirements
Preferred
Self-directed problem solver comfortable with ambiguity
Curious about emerging technologies and eager to experiment
Able to translate technical capabilities into business outcomes
Strong communicator who can work across marketing, sales, and technical teams
Benefits
Applicable travel expenses will be covered by Parse.
Company
Parse Biosciences
Parse Biosciences is a biotechnology startup company that develops single-cell sequencing kit solutions for researchers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$99.96MKey Investors
Soleus CapitalHorizon Technology FinanceBioeconomy Capital
2025-11-04Acquired
2023-12-14Series C· $50M
2023-12-14Debt Financing
Leadership Team
Alex Rosenberg
Cofounder and CEO
Charles Roco
Co-Founder and CTO
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase