Dominion Energy · 12 hours ago
Communications Consultant-Customer Acquisition/Customer Performance
Richmond, VA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expDominion Energy is committed to providing reliable, affordable, and increasingly clean energy that powers our customers every day. They are seeking a Communications Consultant to lead marketing strategy and execution for energy efficiency programs, focusing on translating complex offerings into compelling messaging and driving customer participation. The ideal candidate will have a strong background in performance marketing and campaign development, collaborating with internal teams and external partners.
Utilities
No H1B
Responsibilities
Develop and execute integrated marketing campaigns for multiple energy efficiency programs in partnership with program specialists and the marketing agency
Translate program goals into clear creative briefs and oversee the development of breakthrough, effective creative work
Support program implementers with marketing alignment, execution, and reporting. Drive improvements in media and messaging at the implementer level as needed
Review, monitor, and evolve paid media plans
Analyze customer, market, and performance data to inform strategy and campaign optimizations
Leverage customer segmentation to build targeted media personas
Manage stakeholder relationships across business units and with external partners
Qualification
Required
8+ years of advertising and/or marketing experience in a corporate role or at an agency. Note: A Master's degree will count as one year of experience. A partial year of six months or more experience will be rounded up to one year
Experience in performance marketing or acquisition marketing strategy
Proven success leading multi-channel campaigns across digital (programmatic and direct), social (Meta, LinkedIn), email marketing, and Google Ads
Proven success managing cross-functional teams
Ability to synthesize complex information into clear, customer-facing messaging
Experience with campaign performance analysis and optimization
Strong written and verbal communication skills
Demonstrated initiative and ability to work independently
Strong stakeholder management and collaboration skills
Preferred
Previous experience in program or product marketing management
Familiarity with marketing regulated programs
Familiarity with basic CX principles
Experience working with marketing automation platforms
Benefits
Health benefits with coverage for families and domestic partners
Vacation
Retirement plans
Paid holidays
Tuition reimbursement
Company
Dominion Energy
Dominion Energy is committed to safely providing reliable, affordable and sustainable energy and to achieving Net Zero emissions by 2050.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Robert Blue
Chair, President and Chief Executive Officer
Alicia Wojno
CFO Rotation Program candidate
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