Cornerstone Building Brands · 21 hours ago
Manager, Digital Marketing
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expCornerstone Building Brands, headquartered in Cary, North Carolina, is the largest manufacturer of external building products in North America. They are seeking a Digital Marketing Manager who will be responsible for planning and executing key digital marketing activities to drive brand awareness, demand generation, and customer engagement, while overseeing two Digital Marketing Leads.
Building MaterialManufacturingReal Estate
Responsibilities
Lead in planning all digital marketing activities as an extension of the overall strategic marketing and business planning processes for the residential business units
Collaborate with business unit leadership on the digital marketing strategic roadmap including demand generation, customer facing digital initiatives and lead generation / nurture architecture
Develop tactical digital marketing plans that embrace the full set of digital tools, including search engine optimization, paid search, paid social, marketing automation and websites, visualizers
Vet and introduce marketing technologies to improve operational efficiency and grow revenue-generating capabilities
Lead the development and execution of website projects and enhancements to develop a best-in-class user experience and support the business unit’s objectives
Continually recommend UX and content optimizations for existing websites based on user trends and business goals
Oversee the troubleshooting of website errors and bugs in collaboration with the corporate digital marketing team
Develop lead generation and nurture architecture in partnership with Brand Marketing Managers and aligned to business unit objectives
Collaborate with corporate Lead Generation Manager on marketing automation architecture
Identify benchmarks and best practices to create a targeted customer experience that follows and nurtures customers through the purchasing cycle
Bring forth best practices and latest technologies in marketing automation
Oversee training and the development of Eloqua for all residential BU users
Monitor and report on website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
Develop on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
Deliver monthly performance reports to leadership
Recommend optimizations and pivots to all digital activities based on reporting
Oversee the management and development of two direct reports
Lead the goal setting process for direct reports
Set weekly, monthly and annual priorities aligned with business goals
Train and develop employees via individual development plans
Spearhead relationship management with assisting agencies
Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved
Qualification
Required
Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field required
5+ years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
Proficiency in using digital tools and programs for advertising, analytics, and content management systems
In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
Experience utilizing social media platforms and management systems for demand generation programs
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
Experience in coordinating and optimizing PPC campaigns to achieve business goals
Solid understanding of lead nurturing and management techniques
Benefits
Medical, dental, vision benefits starting day 1
401k
PTO
Paid holidays
FSA
Life insurance
LTD
STD
EAP
Discount programs
Tuition reimbursement
Training
Professional development
Company
Cornerstone Building Brands
Cornerstone Building Brands provide complete building solutions for the residential and commercial markets. It is a sub-organization of Fortify Building Solutions.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$500M2024-07-29Debt Financing· $500M
2022-02-14Acquired
Leadership Team
Gunner Smith
Chief Executive Officer
Jeffrey Lee
EVP & Chief Financial Officer
Recent News
2026-01-13
Company data provided by crunchbase