Specialty1 Partners · 1 day ago
Area Marketing Specialist
Tampa, FL
Full-time
Onsite
Mid, Senior Level
$60K/yr - $65K/yr
5+ years expSpecialty1 Partners is seeking an exceptional Area Marketing Specialist to join their busy team in the Tampa/Clearwater area to support their partner practices. The role involves managing internal and industry events, executing marketing strategies, and building relationships with patient referral sources to increase patient volumes.
MedicalMedical DeviceTraining
Responsibilities
Execute in-person referral outreach in line with the marketing strategy
Develop a marketing communications plan including strategy, goals, tactics and budget
Build relationships with existing and new patient referral sources to increase patient volumes
Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
Manage local digital media assets, including locations website and social media accounts
Coordinate all public relations activities as needed
Monitor, analyze and communicate Marketing results on a monthly basis
Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
Qualification
Required
3+ years of face-to-face marketing
5-8 years of experience in healthcare, referral-based marketing, and/or sales
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Proven track record designing and executing successful marketing campaigns at a local level
Solid experience with social media including Facebook, LinkedIn, etc
Preferred
Prior experience within the dental industry preferred; experience within specialty dentistry a plus
Prior B2C and B2B marketing experience preferred
Benefits
Potential 5% Bonus
BCBS High Deductible & PPO Medical insurance Options
VSP Vision Coverage
Principal PPO Dental Insurance
Complimentary Life Insurance Policy
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k)
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
Diverse and Inclusive Work Environment
Strong culture of honesty and teamwork
Company
Specialty1 Partners
Specialty1 Partners provides training, marketing, cutting-edge equipment, resources, and shared back office support for endodontists.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daryl Dudum
Co-Chief Executive Officer
Matthew Haddad
Co-CEO and Founder
Recent News
2023-12-23
The Business Journals
2023-12-23
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