Auburn University · 2 days ago
Digital Marketing & SEO Specialist
Auburn, AL
Full-time
Onsite
Mid Level
$54K/yr - $86K/yr
4+ years expAuburn University is seeking a Digital Marketing and SEO Specialist to join their Operations and Strategy team. In this role, you will manage and optimize digital content and SEO strategies to enhance the visibility and effectiveness of Advancement websites while collaborating across teams to support engagement and strategic goals.
EducationHigher EducationUniversities
Responsibilities
Lead with Vision Leads the execution of SEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals
Engage and Inspire Independently manages and updates diverse content within the Content Management System (CMS) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement
Drive Impactful Fundraising Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion
Champion Philanthropy Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team’s responsiveness and overall campaign impact
Advance Strategic Initiatives Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement’s broader digital objectives
Enhance the visibility and effectiveness of Advancement websites through strategic SEO optimizations
Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion
Support Advancement’s mission by creating digital experiences that inform, inspire, and drive strategic outcomes
Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives
Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals
Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency
Conduct in-depth keyword research and apply SEO best practices to optimize metadata, page structure, and content strategy
Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey
Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making
Independently manage and update digital content in the CMS, including campaigns, events, and blogs, ensuring timely and accessible publication
Implement SEO recommendations across web properties to improve search performance and organic reach
Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting
Qualification
Required
Bachelor's degree
4 years of experience in marketing and communications services, and/or search engine optimization
Benefits
Generous benefits
Educational opportunities
Work/life balance
Company
Auburn University
Auburn University is an institute of higher learning that offers undergraduate and graduate courses.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$25.89MKey Investors
National Safety CouncilDENSO’s North America FoundationNational Institute of Food and Agriculture
2025-06-25Grant· $0.05M
2024-10-30Grant
2024-06-26Grant· $0.89M
Leadership Team
Kelli Shomaker
Sr. V-P for Business and Administration and CFO
Katherine Alldredge
Executive Support Specialist to VP Advancement & Chief Operations and Strategy Officer
Recent News
Verified Market Research
2025-11-07
Company data provided by crunchbase