mabl · 15 hours ago
Enterprise Marketing Manager
Greater Boston
Full-time
Hybrid
Mid, Senior Level
6+ years expmabl is a company focused on empowering software teams with an AI-powered low-code test automation platform. They are seeking an experienced Enterprise Marketing Manager to architect and execute their enterprise and ABM strategy, driving pipeline and acceleration within high-value target accounts.
Developer ToolsProduct ManagementSaaSSoftware
Responsibilities
Design, build, and orchestrate the strategic engine that drives predictable pipeline and revenue growth from engaged, and high-value target accounts
Own the end-to-end execution of multi-channel ABM campaigns, utilizing tools like advertising, direct mail/gifting, personalized landing pages, and executive engagement events (virtual and field)
Establish and lead a formalized Smarketing (Sales & Marketing) rhythm with key Sales leaders, Account Executives, and Partner Manager
Provide Sales with personalized messaging, content, and clear guidance for account follow-up, ensuring maximum engagement
Adapt mabl's narrative and messaging for target accounts, ensuring we are telling a consistent and compelling story across all channels, from marketing campaigns and thought leadership to sales materials
Define and report on key account-level metrics
Use data to constantly iterate and optimize campaign performance
Work closely with your peers and leadership team to ensure we’re achieving company results
Qualification
Required
6-8 years of B2B Marketing experience, with a minimum of 3 years in a dedicated ABM, field, or enterprise demand marketing role
Experience within the Software Development Lifecycle or AI tools a plus
Comfortable being both strategic and hands-on: you can architect campaigns and personally execute them end-to-end
Familiarity with software such as 6Sense, Keyplay, Gong, Salesforce, and Marketo
Deeply understand enterprise sales cycles and how marketing can create and accelerate qualified opportunities in complex, multi-stakeholder environments
Excel in cross-functional collaboration, working closely with Marketing, Sales, Product, and RevOps teams to ensure seamless execution
Possess excellent communication skills, with the ability to bring clarity and structure to fast-moving, high-ownership environments
Bring strong analytical rigor, able to dig into metrics, identify insights, and communicate performance clearly to optimize campaigns and inform executive decisions
Excited to join a company where marketing-generated demand is the driver of the business
Benefits
Generous parental leave
Rich health benefits
Employee wellness and collaboration perks
Rewards and recognition programs
Mabl Kudos program
Annual Founders Award
Company
mabl
Mabl is an intelligent test automation provider that maintains tests and identifies regressions for quality engineering.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$76.1MKey Investors
Vista Equity PartnersGoogle VenturesCRV
2021-11-18Series C· $40M
2020-05-08Series Unknown· $6.1M
2018-09-18Series B· $20M
Leadership Team
Dan Belcher
Co-Founder
Anthony Palladino
Chief Revenue Officer
Recent News
2025-10-23
Company data provided by crunchbase