Staples · 23 hours ago
Director of Commercial Activation- Private Brands
500 Staples Drive, Framingham, MA, 01702, US
Full-time
Onsite
Director/Executive
$136K/yr - $188K/yr
10+ years expStaples is a company focused on enhancing the influence and presence of Private Brand products. The Director of Commercial Activation for Private Brands plays a key role in developing strategies to boost visibility and performance across various channels, ensuring successful product launches and ongoing engagement.
ConsumerE-CommerceEnterprise SoftwareOffice SuppliesRetail
Responsibilities
The Director develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels. This includes ensuring effective coordination between teams to drive successful product launches and clear messaging
This role works with merchandising and marketplace teams to activate products in-store, online, and through third parties. The Director tailors product positioning and promotions for each channel to maximize conversion and loyalty
This position will oversee go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders. They also maintain ongoing engagement plans, including refreshes and vendor collaboration
Will set metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives
Qualification
Required
At least 10 years of experience working with Sales, Merchandising, and Marketing in strategy, operations, analytics, pricing, or training functions
Bachelor's degree in marketing, Finance, Economics, or a similar discipline, or equivalent work experience
Extensive experience in merchandising, sales activation, or commercialization
Proven experience leading activation teams
Strong analytical skills and the ability to manage multiple projects simultaneously
Demonstrated strong leadership presence
Highly collaborative approach with a customer-first mindset
Outstanding organizational and planning skills
Ability to simplify complex information and energize teams
Preferred
Experience in B2B and omnichannel product launches
Familiarity with marketplaces and digital selling tools
Comprehensive understanding of Private Brand dynamics
Company
Staples
Staples is a provider of workspace products such as furniture, technology, cleaning products, and traditional office supplies.
10001+ employees
H1B Sponsorship
Staples has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (152)
2024 (172)
2023 (147)
2022 (161)
2021 (121)
2020 (178)
Funding
Current Stage
Public CompanyTotal Funding
$7MKey Investors
US Department of Energy
2024-07-09Grant· $7M
2017-06-28Acquired
1999-11-15Post Ipo Equity
Leadership Team
Michele Parzianello
Chief Sales Officer
Recent News
The Morning Call
2025-12-07
Agri Investor
2025-12-02
Company data provided by crunchbase