New York Life Insurance Company · 13 hours ago
Corporate Vice President - Development Lead - Marketing Central Modernization
New York,New York,United States
Full-time
Hybrid
Senior Level, Lead/Staff
$148K/yr - $211K/yr
10+ years expNew York Life Insurance Company is a Fortune 100 mutual company with a rich legacy. They are seeking a Development Lead for Marketing Central Modernization to lead the architecture and engineering strategy for their next-generation Marketing Central Platform, collaborating with various stakeholders to enhance marketing operations and customer engagement.
FinanceFinancial ServicesInsurance
Responsibilities
Lead engineering teams responsible for designing and modernizing the Marketing Central platform
Provide architectural guidance, technical direction, and mentorship to Salesforce developers and integration engineers
Translate marketing and business objectives into scalable, secure, and maintainable platform solutions
Promote engineering excellence through coding standards, development best practices, and architectural governance
Architect and oversee development across Salesforce Sales Cloud, Marketing Cloud, and/or Einstein
Lead development using Apex, Visualforce, Lightning Web Components (LWC), SLDS, and modern JavaScript frameworks
Design and implement scalable data models, security controls, sharing rules, and declarative automation
Build and maintain reusable components, APIs, and integrations that support multi-channel marketing and customer engagement
Managed and Unmanaged packages expertise in design and development
Oversee integration of Salesforce with enterprise systems using MuleSoft, REST/SOAP APIs, and event-driven patterns
Support Marketing Cloud integrations such as Journey Builder, Automation Studio, segmentation, personalization, and analytics
Implement CI/CD best practices, automated testing, and deployment pipelines for Salesforce environments
Ensure all platform enhancements adhere to enterprise security, compliance, and performance standards
Partner with marketing teams, analytics, data, and product owners to deliver business-ready capabilities
Manage vendor relationships and ensure high-quality outcomes from external delivery partners
Contribute to SAFe ceremonies and continuously improve team velocity, quality, and delivery predictability
Qualification
Required
Bachelor's degree in Computer Science, Engineering, Information Systems, or related field
10–+ years of hands-on Salesforce development and platform experience
Expertise in Apex, Visualforce, LWC, SLDS, Salesforce APIs, and AppExchange products
Strong understanding of Salesforce data model, security model, sharing rules, workflows, and automation
Experience with Salesforce Sales Cloud, Salesforce Marketing Cloud (including Journey Builder & Automation Studio) and Salesforce Einstein
Proficiency in Salesforce integrations using REST/SOAP APIs, MuleSoft, and modern integration patterns
Experience delivering solutions in complex, multi-org, enterprise Salesforce environments
Demonstrated experience leading Salesforce engineering teams or serving as technical lead for complex CRM platforms
Ability to translate technical concepts for business and non-technical stakeholders
Experience working in Agile / SAFe environments, ideally within marketing technology or digital experience teams
Strong communication, team leadership, and cross-functional collaboration abilities
Exceptional problem-solving skills with attention to detail
Ability to thrive in a fast-paced, evolving environment and manage competing priorities
Preferred
Familiarity with modern JavaScript frameworks and ReactJS is a plus
Salesforce Certifications such as Salesforce Certified Administrator, Salesforce Marketing Cloud Consultant and Salesforce Platform Developer I & II is a plus
Benefits
Leave programs
Adoption assistance
Student loan repayment programs
Company
New York Life Insurance Company
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.
10001+ employees
H1B Sponsorship
New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (149)
2024 (99)
2023 (85)
2022 (77)
2021 (48)
2020 (65)
Funding
Current Stage
Late StageLeadership Team
Don Vu
Senior Vice President, Chief Data & Analytics Officer
Deepa Soni
Executive Vice President and Chief Information Officer
Recent News
2026-01-13
2026-01-05
Insurance News in the United States
2025-12-13
Company data provided by crunchbase