Computershare U.S. · 15 hours ago
Director, Content Marketing
Canton, MA
Full-time
Hybrid
Mid, Senior Level
7+ years expComputershare U.S. is a global leader in financial administration, and they are seeking a Director of Content Marketing to lead and execute their content and thought leadership strategy. This role will focus on developing messaging and content assets to drive engagement and business growth, while overseeing a small team and collaborating with various stakeholders.
Financial Services
Responsibilities
Create and drive a comprehensive, segmented, cross-channel content marketing strategy that aligns with business objectives and positions the brand as an industry leader with a differentiated value proposition
Align development of content, touch points, messaging, and thought leadership to value proposition, key differentiators and segment/solutions business objectives as part of a broader integrated marketing strategy/plan. Set content priorities in collaboration with marketing and business stakeholders and drive scalable, rapid development of content assets
Write and oversee the production of high-quality content across formats, including articles, newsletters, blogs, whitepapers, eBooks, videos, case studies, webinars, email campaigns, PR/byline articles, social media, sales collateral, ABM assets, website, and more – and should have strong SEO experience to maximize the effectiveness and engagement with website content
Provisions and manages the relationship with approved external agencies, and or contract writers, to deliver on the content plan, budget pending
Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, including paid and organic, aligned with prioritized integrated 'campaigns' and segment/solutions marketing programs
Collaborate cross-functionally with thought leaders and subject matter experts in marketing, business development, client and relationship teams, product, technology/operations, and other cross-functional teams as appropriate
Build and maintain strong relationships with executives to develop compelling thought leadership content and themes
Manage and mentor a small team (copywriting, etc.) and manage across marketing centers of excellence (including creative); oversee agency relationships and external contributors
Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer or external industry partnerships
Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels
Ability to communicate with and manage executive level stakeholders
Qualification
Required
Bachelor's degree in related field required
7+ years of content marketing experience
Relevant education in Marketing
5+ years of people management experience, with demonstrated success in leading and developing teams
Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives
Expert understanding of social media and cross-channel content strategy and thought leadership content development
Ability to communicate with and manage executive level stakeholders
Preferred
Relevant certifications preferred
Experience in public relations, external communications, category design, influencer marketing, paid partnerships, and agency management (preferred)
Direct experience with transfer agency, governance, equity/entity solutions and/or complex front-to-back financial services solutions (preferred)
Experience with ABM a plus (preferred)
Benefits
Paid parental leave
Flexible working
Medical, dental and vision plans
401k matching
Tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
Short and long-term disability benefits
Life insurance
Supplemental life insurance
Company
Computershare U.S.
Computershare is the world’s largest stock transfer agent that has pioneered many of the securities industry’s innovations to help companies build and maintain strong relationships with their investors, employees and customers.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Rupinder Suri
Vice President, CLO and Leveraged Loan Services
Stephanie Barton
Talent Acquisition Partner
Company data provided by crunchbase