Kemin Industries · 1 day ago
WW Marketing Specialist
Des Moines, IA
Full-time
Onsite
Mid Level
3+ years expKemin Industries is a global biotechnology company dedicated to transforming the quality of life for people, pets, and the planet. The Digital Marketing Specialist will manage and optimize marketing technologies, streamline processes, and support teams through training and hands-on assistance, while executing digital marketing campaigns and ensuring compliance with relevant guidelines.
BiotechnologyFood and BeverageSustainability
Responsibilities
Ensure digital marketing activities adhere to all applicable laws or guidelines. (ex. GDPR, CCPA, ADA, etc.)
Drive the adoption and utilization of digital marketing processes and data management practices to meet internal requirements
Act as a systems expert for all digital channels, including email, social, web, etc
Identify and execute on opportunities for content creation. (pages, blogs, webinars, articles, video, social, etc.)
Develop pages in our Content Management System (CMS) and manage assets in our Digital Asset Management (DAM) platform
Collaborate with internal reviewers to ensure all external communications and assets receive necessary reviews, permissions and licenses
Design marketing assets (social graphics, email visuals, landing page elements) using design tools
Implement and optimize pay-per-click (PPC) campaigns to supplement organic site traffic and drive lead conversion
Build, test, and deploy email campaigns or nurture workflows with clear indicators of success and opportunity for reports
Coordinate cross functional collaboration to create a seamless lead management processes
Help optimize lead management processes and campaigns to generate, segment, nurture, qualify and route leads
Monitor the quantity, quality and velocity of your lead generation efforts to find opportunities for refinement
Develop reports to measure Key Performance Indicators (KPIs) and inform future strategies
Execute campaigns to generate leads and retain business utilizing our Customer Relationship Management (CRM) and Marketing Automation Platform (MAP)
Maintain a continuous improvement mindset, finding new ways of iterating and growing digital marketing capabilities
Perform other duties and projects as assigned
Qualification
Required
Hands-on experience with Customer Relation Management (CRM) and Marketing Automation Platforms (MAP), preferably HubSpot
Experience creating content that resonates with a target audience and answers their unique pain points and questions
Experience running corporate social media channels, driving both paid and organic traffic
Experience executing digital marketing campaigns all the way from ideation to execution and reporting
Understanding of lead management principles and the collaboration needed between Marketing & Sales to create a smooth customer experience
Preferred
Bachelor's Degree, preferably in Marketing or Information Technology with 3+ years of related digital marketing experience
High School Diploma or equivalent with 5+ years of related digital marketing experience
Basic understanding of web design principles and coding languages a plus. (UX/UI, SEO, HTML, CSS, etc.)
Fluent in English, multilingual is a plus
Benefits
Competitive Financial Package : Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
Health and Wellness Support : Stay fit and healthy with our fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
Career Development and Advancement : Unlock your potential with opportunities for growth and development throughout your entire career.
Continued Learning Opportunities : Grow your skills with our in-house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post-secondary pursuits.
Service Opportunities : Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.
Company
Kemin Industries
Kemin Industries provides health-related products to improve the quality, safety, and efficacy of food.
1001-5000 employees
H1B Sponsorship
Kemin Industries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (4)
2022 (3)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$260M2025-12-01Debt Financing· $50M
2025-02-12Debt Financing· $20M
2023-04-25Debt Financing· $65M
Leadership Team
Jason Shelton
Vice President Research And Development
Adriano Di Toppa
Enterprise Data Manager
Recent News
The French Tech Journal
2025-12-02
Precedence Research
2025-12-02
2025-11-20
Company data provided by crunchbase