CPC · 17 hours ago
Global Director of Marketing
Arden Hills, MN
Full-time
Onsite
Director/Executive
$165K/yr - $180K/yr
15+ years expCPC (Colder Products Company) is a leader in fluid connection technologies, serving various industries for nearly 50 years. They are looking for a Global Director of Marketing to lead their marketing function, ensuring alignment with business strategies and driving brand awareness and demand globally.
Clinical TrialsMedicalMedical DevicePharmaceutical
Responsibilities
Ensure marketing strategy and plans are aligned with business strategy across all business units and channels, including digital channels, trade shows & events, and occasional print on owned/paid/earned platforms to amplify brand awareness and generate leads to achieve CPC sales and marketing objectives
Inspire and empower the global teams that generate content and define the brand across multiple market segments, including market-segment-focused Marketing Communications and sales enablement pods, an in-house creative team, an events/tradeshow team, and partner agencies
Translate strategy into actionable and effective marketing activities; be the Brand Keeper in a dynamic environment that requires segment and product differentiation
Develop guidelines, drive improvements and ensure innovation within the marketing functions; identify, apply and maintain best practices
Drive and support business strategies with infrastructure, brand standards, shared resources, common tools, disciplined processes, and outside agencies where it makes sense; collaborate with and influence business units and product teams with VOC, best practices and transfer of marketing knowledge
Partner with Business Unit Marketing, Inside Sales, Field Sales, and other stakeholders to develop relevant content and activities at all funnel stages that accelerate sales cycles, improve win rates, and help retain and expand existing customer engagements
Leads and carries out supervisory responsibilities in accordance with the organization's policies and applicable laws, including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
Coaches team members for career growth and performance optimization
Successfully manage and embrace change to continuously improve our desired results and outcomes
Champion and secure results and budget tracking, measurement and reporting in collaboration with Marketing Operations and Finance functions
Lead the global recruitment, hiring and training practices for managers and team members to elevate and celebrate the contributions of current and new-hire professionals
Passion to thrive in a highly matrixed, globally diverse business environment
Ability to effectively multi-task, navigate ambiguity and meet tight deadlines in a fast-paced environment
Embraces an entrepreneurial mindset with the desire to explore bold new ideas, the tenacity to drive to execution, and the flexibility to take on transformational roles and modified duties as situations arise
Adheres to all safety regulations
Demonstrates support of CPC and Dover core values
Performs other job duties as assigned to meet business needs
Qualification
Required
15+ years of progressive responsibility managing global B2B marketing teams and partner agencies
Demonstrated success establishing integrated marketing strategies and tactics
Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
Established reputation for planning, metric development, analysis, and project management
Skilled in brand advocacy and influencing change
Excellent written and verbal communication skills
Operating familiarity with the marketing tech stack for Content Management (such as Adobe Experience Manager), Marketing Automation Platforms (such as Marketo), and CRM functionality (such as SFDC) along with project management software
Proficient with Microsoft Office Suite
Strong analytical and critical thinking skills
Sense of urgency to deliver projects on time and on budget
This role may require 25% of travel, domestically/internationally. Candidates should be comfortable with occasional travel as needed to support business objectives
Preferred
MBA, or Masters in Communications or similar line of study
Experience marketing direct and through distribution partners
Experience marketing highly engineered products to diverse market segments
Ability to work and lead in a highly matrixed organization
Benefits
Comprehensive Medical, Dental, Vision coverage starting day one for you and your family.
Health Savings Account (HSA) contributions for eligible plans.
Company-paid Long-Term & Short-Term Disability and Life Insurance for added security.
Onsite gym & wellness programs to help stay active and healthy.
401k plan with automatic employer contributions starting on day one, plus profit-sharing to invest in your future.
Referral bonuses – get rewarded for connecting talented friends and family to CPC job openings.
Bonus Eligibility: Yes
Tuition assistance to support continued education, plus scholarship programs for children of eligible employees.
Multiple paid-time off programs, including PTO, company-paid holidays, bereavement leave, and paid volunteer time to support causes you care about.
Paid Parental Leave so you can focus on what matters most.
Wellness support, including access to in-person and online advisors for mental, financial, and overall well-being.
Company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance, supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits, parental, military, jury duty, and bereavement leaves of absence; paid time off, including 10 paid holidays per calendar year, paid time off beginning at 120 hours annually, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services.
Company
CPC
Founded in 1989 by the University of Colorado, CPC has two divisions.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase