Razorfish · 1 day ago
Marketing Cloud Email Specialist
United States
Full-time
Remote
Mid Level
$72K/yr - $95K/yr
3+ years expRazorfish is a leading company in the marketing industry, known for its digital expertise. They are seeking a Marketing Cloud Email Specialist to drive email marketing success by combining technical expertise with marketing strategy to create engaging and compliant email campaigns.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Design, build, and implement comprehensive email marketing campaigns from concept to delivery
Develop responsive HTML email templates optimized for all platforms and devices
Create automated email journeys using Journey Builder to champion customer relationships
Lead sophisticated audience segmentation strategies and contact data organization
Conduct A/B testing to continuously improve email performance and engagement
Leverage Einstein features for predictive analytics and advanced personalization
Monitor email deliverability and implement optimization strategies
Conduct thorough email testing across multiple devices, clients, and browsers
Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
Run development workflows using Git for version control
Track tasks and issues using JIRA or similar project management tools
Qualification
Required
3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates
Strong background in responsive email design and cross-platform compatibility
Deep understanding of email marketing principles including segmentation and personalization
Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
Knowledge of Journey Builder for automated campaign development
Familiarity with Einstein features and predictive analytics
Experience with A/B testing methodologies and performance optimization
Knowledge of email deliverability standard processes
Experience with email testing platforms (Email on Acid, Litmus, or similar)
Experience with version control systems (Git) and project management tools (JIRA)
Understanding of automated testing frameworks and QA methodologies
Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
Salesforce Marketing Cloud Email Specialist certification
Experience with advanced email marketing automation
CSS and JavaScript knowledge for enhanced email functionality
Understanding of customer journey mapping and lifecycle marketing
Knowledge of email accessibility standards (WCAG compliance)
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase