Syntricate Technologies · 1 day ago
Salesforce Marketing Cloud (SFMC) Engineer
New York City, NY
Full-time
Hybrid
Mid, Senior Level
5+ years expSyntricate Technologies is seeking a Senior Salesforce Marketing Cloud Engineer to drive the development, integration, and optimization of their digital marketing platforms. The ideal candidate will have extensive experience with Salesforce Marketing Cloud and Data Cloud, focusing on data-driven marketing execution and personalized customer experiences.
Information TechnologyProject ManagementQuality Assurance
Responsibilities
Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives
Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms
Leverage Salesforce Data Cloud to enhance audience segmentation, data unification, and predictive analytics for marketing campaigns
Develop and manage automated marketing workflows, triggered communications, and AI-driven personalization using Journey Builder, Automation Studio, and Einstein AI
Ensure consistent and efficient delivery of marketing campaigns across email, SMS, web, social, and mobile app channels
Monitor, analyze, and report on campaign performance, conversion metrics, and customer engagement using SFMC Analytics and Data Cloud insights
Work closely with marketing, product, and IT teams to align Salesforce solutions with business objectives
Ensure all digital solutions adhere to data privacy laws, security best practices, and compliance standards (e.g., GDPR, CCPA)
Qualification
Required
Education: Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or a related field
Experience: 5+ years in marketing technology, with a strong focus on Salesforce Marketing Cloud and Data Cloud
Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization
Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Mobile Studio, and Automation Studio
Proficiency with Salesforce Data Cloud for data unification, segmentation, and activation
Strong experience with APIs, integrations, and automation workflows within the Salesforce ecosystem
Familiarity with Salesforce CRM, Customer Data Platforms (CDPs), and analytics tools
Preferred
Experience with Einstein AI and predictive analytics for marketing automation
Knowledge of customer journey mapping and behavioral analytics within the Salesforce ecosystem
Salesforce Marketing Cloud and Data Cloud certifications preferred
Company
Syntricate Technologies
Syntricate Technologies offers quality assurance, validation, regulatory, business analysis, and project management services.
51-200 employees
H1B Sponsorship
Syntricate Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
Funding
Current Stage
Growth StageCompany data provided by crunchbase