The Wine Group · 5 hours ago
Associate Shopper Marketing Manager
The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America
Full-time
Hybrid
Mid Level
$84K/yr - $126K/yr
4+ years expThe Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. The Associate Shopper Marketing Manager will work closely with brand marketing and trade marketing to plan, build, and execute in-store marketing efforts for TWG’s portfolio of best-selling, nationally distributed wine brands.
Food and BeverageWine And SpiritsWinery
Responsibilities
Create, implement, and assess consumer-facing, in-store platforms to deliver and optimize business-building initiatives in key Retail and On-Premise accounts. Leverage equities inherent in existing products and layer in key shopper insights for ongoing in-store marketing plans and programs
Confidently brief and lead consumer agencies to develop and execute creative for brand building omnichannel platforms
Successfully deliver AOP goals, thrive in an entrepreneurial environment; appreciate an environment of resource limitations, cost control, fluid learning, prudent risk taking and limitless creativity
Analyze data and turn it into actionable insights in order to provide reasons to believe in our programs and brands and creative selling stories for sales and our distributor partners
Assess industry opportunities and develop creative concepts to fit these opportunities
Effectively manage multiple concurrent projects through the system. Convey a sense of urgency and accountability throughout project lifecycle
Use Strong written and verbal communication skills along with the ability to listen and understand different perspectives
This job description reflects management's assignment of essential functions; it does not restrict the tasks management needs to accomplish
Qualification
Required
Bachelor's degree required
4+ years marketing experience, or MBA and 2+ years business experience
Strong grounding in CPG marketing best practices across the Four (4) Ps and specific experience in and understanding of shopper or omnichannel marketing
Prior knowledge and/or experience with wine, spirits, or consumer packaged goods
Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers)
Preferred
MBA preferred
Company
The Wine Group
TWG is the world's second largest wine producer by volume creating more than 60 wine brands.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Sutton
Chief Executive Officer
Jennifer Evans
Chief Financial Officer
Recent News
Rochester Business Journal
2025-11-07
Research and Markets
2025-07-22
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