Spring Health · 1 day ago
Lead Product Marketing Manager, New Business
United States
Full-time
Remote
Senior Level
$154K/yr - $195K/yr
6+ years expSpring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Lead Product Marketing Manager, New Business will develop narratives and tools to drive customer acquisition across key verticals, collaborating with various teams to ensure consistent messaging and effective sales materials.
Artificial Intelligence (AI)Health CareMental HealthmHealthWellness
Responsibilities
Lead development of Spring Health's core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas
Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy
Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations
Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey
Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities
Leverage market trends, buyer feedback, and competitive activity in messaging and asset development
Qualification
Required
6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing
Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions
Experience collaborating on large, strategic deals in a highly competitive market
Strong communicator and storyteller with executive presence and sharp attention to detail
Comfortable managing multiple priorities and balancing strategic and tactical work
Preferred
Prior experience in healthtech, B2B SaaS, or high-growth environments
Benefits
Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom , a weight management program—based in psychology, that's tailored to your unique needs and goals.
Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub , which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.
Company
Spring Health
Spring Health provides mental health solution for employers and health plans.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$466.5MKey Investors
Generation Investment ManagementKinnevikTiger Global Management
2024-07-31Series E· $100M
2023-04-12Series D· $71M
2021-09-16Series C· $190M
Leadership Team
April Koh
Co-Founder & CEO
Adam Chekroud
Co-Founder, President
Recent News
Behavioral Health Business
2025-12-12
Company data provided by crunchbase