Sika USA, Inc. · 3 hours ago
Business Development Manager – Instrumentation Sales (OEM Accounts)
Racine, WI
Full-time
Onsite
Mid, Senior Level
3+ years expSIKA USA, Inc. is seeking a Business Development Manager for Instrumentation Sales focused on OEM accounts. This role is responsible for driving new business growth through strategic partnerships, expanding the adoption of instrumentation products, and managing key OEM relationships.
ElectronicsManufacturing
Responsibilities
Identify and pursue new OEM opportunities across target market segments (e.g., process control & automation, process cooling, HVAC, test & measurement, etc.)
Develop comprehensive OEM account penetration strategies, including prospecting, qualification, proposal development, and contract negotiation
Conduct market research to identify emerging applications/markets, technology trends, and competitive landscapes
Build and manage a robust pipeline of OEM prospects to support long-term revenue growth
Serve as the primary point of contact for OEM customers, fostering long-term, strategic relationships with engineering, purchasing, product management and product development teams
Lead technical discussions and collaborate with internal engineering teams to support product integration, customization, and qualification requirements
Ensure OEM customers receive high-quality service, technical support, and timely product delivery
Prepare and deliver technical presentations, demonstrations, and value-proposition messaging tailored to OEM applications
Develop pricing strategies, quotes, customer proposals, and volume-based agreements
Manage the full sales cycle from prospecting through product integration
Track key account metrics, forecasts, and revenue targets
Collaborate with corporate teams, communicate and cooperate with headquarters and other global subsidiaries
Work closely with product management, engineering, and operations to influence product roadmaps based on OEM needs
Provide customer feedback and market intelligence to support new product development and continuous improvement initiatives
Coordinate with marketing to develop OEM-specific sales tools, application notes, and technical content
Qualification
Required
Bachelor's degree in engineering, Technical Sales, Business, or related field
3–7+ years of experience in instrumentation, sensors, measurement devices, controls, or related technical sales
Proven track record of business development success with OEM customers
Strong understanding of OEM design cycles, qualification processes, and supply-chain requirements
Technical aptitude to communicate product capabilities and value to engineering teams
Excellent negotiation, presentation, and relationship-building skills
Ability to travel as required (25–50%)
Preferred
Experience with industrial automation, motion control, process instrumentation, process cooling, or embedded sensing technologies
Background in selling to large OEMs
Knowledge of CRM Tools & Microsoft Office Tools
Company
Sika USA, Inc.
In the USA for almost 15 years, we are a subsidiary of the family-run company SIKA Dr. Siebert & Kühn.
2-10 employees
Funding
Current Stage
Early StageRecent News
2025-05-08
2024-10-26
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