Credit Genie · 16 hours ago
Senior Product Marketing Manager
San Francisco, CA
Full-time
Onsite
Senior Level
7+ years expCredit Genie is a mobile-first financial wellness platform aimed at helping individuals manage their financial futures through AI-driven insights. They are seeking a Senior Product Marketing Manager to develop and execute the go-to-market strategy, own product positioning, and drive product growth while collaborating with various teams to ensure successful product launches and customer understanding.
CreditCredit CardsFinancial ServicesFinTechLending
Responsibilities
Lead GTM strategy: Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications
Own product positioning and messaging: Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy. Ensure product positioning reinforces brand promise, differentiation, and long-term category leadership. Build scalable frameworks for consistent storytelling across all touchpoints
Own product matrix: Define how Credit Genie’s products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite
Drive product growth: Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion
Champion market & customer insights: Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution
Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance
Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment
Qualification
Required
7+ years of experience leading all aspects of Product Marketing in a B2C environment
Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan
Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders
Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth
Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes
Preferred
Experience in fintech, financial wellness, or adjacent industries is a plus
Benefits
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
401(k) with a 3.5% match and immediate vesting
Meal program available for both lunch and dinner
Pre-tax benefits, including a $1,000 HSA match
Life and accidental insurance
Flexible PTO
Company
Credit Genie
Credit Genie is a fintech company that provides financial tools and debt relief services.
51-200 employees
H1B Sponsorship
Credit Genie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
Funding
Current Stage
Growth StageTotal Funding
$56.97MKey Investors
Khosla VenturesFortress Investment Group
2025-02-12Series Unknown· $33.79M
2023-10-20Series Unknown· $10M
2023-10-20Debt Financing
Recent News
2025-06-03
2023-12-19
2023-12-19
Company data provided by crunchbase