AstraZeneca · 17 hours ago
Global Digital & Web AI Strategy Director
US - Gaithersburg - MD
Full-time
Hybrid
Lead/Staff, Director/Executive
$169K/yr - $253K/yr
5+ years expAstraZeneca is a leading pharmaceutical company seeking a Global Digital & Web AI Strategy Director. The role focuses on leading the global strategy for digital content visibility across Large Language Models and enhancing customer engagement through optimized web experiences and enterprise-wide adoption of standards.
BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Sets the commercial LLM visibility strategy (principles, standards, roadmap), with a strong emphasis on driving customer engagement
Has authority to define global principles and sets standards that markets adopt; drives consistency where local optimisation previously dominated
Ensures alignment across business units that matter in the LLM ecosystem (medical, commercial, other), and the broader Customer Engagement team; leads change at enterprise scale beyond advisory-only roles
Designs enterprise playbooks that unify signals LLMs use (structured data, citations, authoritative domains, verifiable sources, content freshness, and cross-channel consistency) to better serve customer needs
Establishes monitoring and governance for surfaced answers in leading LLM ecosystems (OpenAI/ChatGPT, Google/Gemini, Anthropic/Claude, Meta/LLaMA, Microsoft/Copilot, Perplexity), with answer auditing and citation tracking
Creates and maintains the enterprise strategy for AstraZeneca owned websites to maximise their influence on LLMs and AI search experiences
Partners directly with OBU/BBU US web and AI search initiatives as part of internal workstreams, ensuring web performance, structured data, metadata, and authoritative domain architecture strengthen LLM visibility and trust
Aligns web experience principles with LLM-era discovery patterns, bridging traditional SEO and modern AI surfacing to prioritise customer engagement outcomes
Establishes content models and machine-readable representations that improve interpretability and source authority, with clear provenance, versioning, and medical/legal governance
Defines canonical datasets for priority topics and ensures consistent publishing across public web, APIs/feeds, data commons, and knowledge bases used by LLMs
Orchestrates multi-market workflows and measurement frameworks that sustain freshness, accuracy, and compliance while reducing unnecessary complexity in content-heavy operations
Qualification
Required
5+ years in digital strategy, web, or enterprise content operations; proven leadership of global, cross-functional programs
Measurement expertise: KPI design, dashboards, experimentation, and attribution; hands-on proficiency with Semrush, GSC, Adobe
LLM/AI familiarity: Understanding how major LLMs source and rank information, common citation behaviors, and tactics to increase trustworthy surfacing; experience with content structuring, metadata, and retrieval strategies (RAG/knowledge graphs)
Enterprise scaling and change management: Playbook creation, standards adoption, and cross-market enablement; ability to align stakeholders and drive execution with clear authority to set global principles
Excellent communication and influence skills with senior leaders; ability to translate and distill complex technical topics into simple terms that correlate to business value
Deep awareness of health-specific regulatory and ethical considerations (e.g., Google's Your Money, Your Life frameworks, ChatGPT Healthcare, and specialised health LLMs such as OpenEvidence and DoxGPT) and how healthcare differs from other industries in trust, safety, and compliance
Preferred
8+ years in digital strategy, web, or enterprise content operations; proven leadership of global, cross-functional programs
3+ years of industry experience (pharma, healthcare)
Benefits
Short-term incentive bonus opportunity
Equity-based long-term incentive program (salaried roles)
Retirement contribution (hourly roles)
Commission payment eligibility (sales roles)
Qualified retirement program [401(k) plan]
Paid vacation and holidays
Paid leaves
Health benefits including medical, prescription drug, dental, and vision coverage
Company
AstraZeneca
AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.
10001+ employees
H1B Sponsorship
AstraZeneca has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$5.26B2024-07-30Post Ipo Debt· $1.51B
2023-02-28Post Ipo Debt· $2.25B
2023-02-24Post Ipo Debt· $1.5B
Leadership Team
Pascal Soriot
Executive Director and Chief Executive Officer
Aradhana Sarin
Group CFO and Executive Director
Recent News
Essential Business
2026-01-24
2026-01-23
Company data provided by crunchbase