Home Legend · 1 day ago
Product Marketing Manager
Adairsville, GA
Full-time
Onsite
Senior Level
5+ years expHome Legend is a company focused on flooring brands, and they are seeking a Product Marketing Manager to shape and execute their marketing strategy. The role involves enhancing brand visibility, expanding market share, and leading the marketing team to achieve business goals through multi-channel marketing efforts.
Building MaterialHome DecorInterior DesignManufacturingWood Processing
Hiring Manager
Holly Collins
Responsibilities
Brand Management: Oversee and maintain the unique identity of Home Legend's flooring brands within a cohesive brand strategy
Digital Marketing: Manage all digital marketing activities, including websites, social media, email campaigns, and emerging platforms
Project Management: Lead and oversee marketing projects from inception to completion, ensuring they meet deadlines and budget requirements
Sales Support: Develop and distribute sales tools, marketing materials, and samples to support the national sales team, retail customers, and consumers
Cross-Functional Communication: Facilitate communication of marketing initiatives across various departments to ensure alignment with business objectives
Customer Focus: Promote a customer-centric approach in all marketing efforts, ensuring alignment with customer needs and preferences
Product Management: Align product, channel, and marketing strategies, guiding the development of product requirements
Trend Analysis: Monitor and apply global trends in design, technology, and industry advancements to marketing strategies
Data Management: Ensure accurate and consistent product marketing data across internal and third-party platforms
Team Leadership: Lead, mentor, and develop the marketing team to foster creativity and high performance
Vendor Management: Manage relationships with external vendors, PR and advertising agencies, and coordinate national and regional trade shows
Budget Management: Oversee the allocation of marketing budgets to optimize resource use and achieve strategic goals
Market Opportunity: Collaborate cross-functionally to identify and scale market opportunities, developing strategies for growth
Qualification
Required
Critical Thinking
Strategic Planning
Compelling & Clear Communicator
Effective Decision Maker
Time Management
Problem Solving
Influence Others
Build Trusting Relationships
Attention to Detail
Bachelor's Degree
5+ years of sales, marketing, or related business experience
Multitasking and managing complex workload ability
Must be self-motivated and possess good organizational skills
Must work well under pressure
Requires good communication skills
Requires good time management skills
Must be a team player
Occasionally lift to 25 pounds
Must be able to travel, unassisted and unsupervised
Must be able to adjust to the stress of meeting deadlines
Must be able to sit or stand for long periods of time
Company
Home Legend
Home Legend offers a wide range of flooring products such as bamboo, hardwood, laminate, cork and luxury vinyl flooring tiles.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase