Townsquare Ignite · 16 hours ago
Digital Campaign Manager - Verticals Specialist
United States
Full-time
Remote
Entry Level
1+ years expTownsquare Ignite is a rapidly growing digital advertising company that specializes in tailored campaigns for high-growth industries. The Digital Campaign Manager – Verticals Specialist plays a crucial role in executing and optimizing campaigns, ensuring they meet the specific needs of various verticals by collaborating with sales and analytics teams.
AdvertisingSEM
Responsibilities
Act as the dedicated campaign management partner for the vertical sales team
Apply industry-specific best practices to campaign structure, targeting, and optimization
Coach and support sales partners on product capabilities, vertical nuances, and campaign strategy
Provide proactive insights and recommendations to improve performance and reduce cancellations
Review and technically approve proposals built by sales strategists with the correct vertical lens
Guide sales on effective messaging and KPI alignment for vertical-specific tactics (programmatic, social, SEM, LSA, CTV, etc.)
Assign targeting strategies based on industry trends, seasonality, and service-area considerations
Ensure all campaign elements are complete and accurate prior to launch (creative, pixels, goals, flighting)
Compile insertion orders and coordinate trafficking with centralized buying teams
Serve as the primary point of contact between local markets and Ignite’s buying, analytics, and client services teams
Monitor campaign performance and recommend optimizations based on vertical benchmarks and client objectives
Support revisions, optimizations, renewals, and upsell opportunities driven by performance insights
Ensure seamless communication and continuity across all internal teams supporting verticalization
Participate in regular virtual team meetings to foster collaboration and alignment
Maintain strong relationships across sales, buying, analytics, and creative teams
Communicate clearly and professionally with internal stakeholders at all levels
Qualification
Required
1+ year of experience in digital advertising, campaign management, or media operations
Strong understanding of digital ad messaging best practices (does not create ads)
Exceptional organizational skills with strong attention to detail and deadlines
Excellent written and verbal communication skills
Proven ability to collaborate across departments and manage multiple priorities
4-year college degree or comparable work experience required
Preferred
Experience supporting verticalized or industry-specific accounts is a plus
Benefits
3 weeks of PTO (+ 9 paid holidays)
Medical, Dental, and Vision Insurance
401(k) Retirement Plan
Casual, high-energy work environment
Opportunity for upward mobility
Company provided laptop
Competitive salary
Company
Townsquare Ignite
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase