Haleon · 11 hours ago
Integrated Marketing Strategy Manager
Warren NJ
Full-time
Hybrid
Senior Level
$142K/yr - $178K/yr
7+ years expHaleon is a purpose-driven, world-class consumer company focused on everyday health. The Integrated Marketing Strategy Manager will collaborate with US brand teams to develop data-driven communications plans and manage media agency partnerships.
ConsumerHealth CareMedical
Responsibilities
Lead the communications planning strategy, ensuring that it links all marketing elements across paid, owned, earned and shared
Develop the paid media planning/strategy for designated HALEON Consumer Healthcare category
Support the management of the overall media agency relationship and work with cross-functional partner teams/agencies to align objectives and develop integrated communications plans
Analyze and apply industry trends, performance data, MMMs, research studies, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, learning agendas and measurement frameworks
Serve as internal subject matter expert and trusted resource with internal HALEON teams on integrated marketing approach, paid media strategy development, plan approvals, budget management and media agency partnership
Knowledgeable about the evolving consumer landscape (such as commerce, agentic marketing, creators as influencers, search & LLM’s) and can identify opportunities to evolve our strategies
Qualification
Required
Bachelor's Degree
Minimum 7 years experience at Media agencies, Communications Planning or Media Management department or Media Company
Capability in developing cross channel investment strategies with a focus on Advanced/Connected TV, Search (SEM/SEO/GEO), Programmatic, Social (including Influencer) and Digital Commerce
Experience in developing and driving holistic strategies across Paid, Owned and Earned
Experience working with and stewarding programs with media partners like Google, Meta, Amazon, etc
Experience working in a matrixed organization, managing multiple stakeholders and workstreams
Preferred
Thought Leadership on innovation and emerging media
Ability to build and maintain trusted relationships, influence key stakeholders and manage performance of key partners
Articulate and clear communication skills, both verbally and written, for all stakeholders
Understanding of Paid, Owned and Earned media, and how it fits as part of an overall integrated marketing and communications strategy and across the consumer journey
Familiarity with holistic integrated strategy approaches, analytical, empirical media planning tools
Experience in communications planning and cross-channel integrated media strategy
Experience managing large, multi-national accounts
Experience in healthcare/consumer healthcare/CPG communications
Experience in performance driven media, development and implementation of data driven strategies and personalization
Experience working with Google tools, an aligned technology stack and building enterprise-based use cases, competitive and flowcharting tools
Benefits
A generous 401(k) plan
Tuition reimbursement
Time off programs including 6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
The opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering
Company
Haleon
Haleon is to deliver better everyday health with humanity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.06B2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO
Leadership Team
Brian McNamara
Chief Executive Officer
Carl Haney
Chief R&D Officer
Recent News
GlobeNewswire
2026-01-23
2026-01-11
2026-01-11
Company data provided by crunchbase