Troon · 19 hours ago
Communications & Marketing Manager
Waterloo, IA
Full-time
Onsite
Mid LevelTroon is seeking a Communications & Marketing Manager for Sunnyside Golf & Country Club, responsible for enhancing member engagement and promoting the club's brand. This role involves managing member communications, executing marketing campaigns, and supporting membership growth through effective digital and social media strategies.
Hospitality
Responsibilities
Serve as the primary point of contact for all member communications
Create, schedule, and distribute regular member communications including emails, newsletters, announcements, and updates
Work closely with department heads (Golf, Food & Beverage, Events, Grounds, Administration) to ensure timely, accurate, and consistent messaging
Maintain a professional, welcoming, and clear tone across all member-facing materials
Manage and update club communication calendars to ensure members are informed without being overwhelmed
Promote the club’s amenities, events, dining offerings, and overall member experience
Develop and execute marketing campaigns aimed at both current and prospective members
Ensure all marketing materials align with the club’s brand standards, voice, and visual identity
Assist in shaping and maintaining a modern, polished image of the club while respecting its traditions
Support membership recruitment and retention efforts through targeted marketing initiatives
Create promotional materials for membership opportunities, events, and special programs
Assist with onboarding communications for new members to ensure a strong first impression
Collaborate with the General Manager on messaging related to membership categories, benefits, and initiatives
Manage and maintain the club’s website content, ensuring information is current and accurate
Manage social media platforms, creating engaging content that highlights club life, events, and amenities
Monitor engagement and adjust strategies to improve reach and effectiveness
Ensure consistent branding and messaging across all digital platforms
Promote club events through coordinated communication and marketing efforts
Design and distribute event flyers, digital graphics, and promotional content
Work closely with the Events team to ensure strong attendance and clear communication
Qualification
Required
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Comfortable working collaboratively across departments
Strong attention to detail and organizational skills
Familiarity with email marketing platforms, social media management tools, and basic graphic design software (e.g., Canva)
Professional, polished, and member-focused demeanor
Creative, proactive, and detail-oriented
Ability to balance tradition with modern communication strategies
Strong sense of discretion and confidentiality when handling member information
Preferred
Experience in marketing, communications, hospitality, or a related field
Understanding of private club culture or hospitality environments
Company
Troon
Experience the world of Troon® at the greatest golf properties in the world the next time you play one of our luxury golf courses! Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail.
Founded in 1990
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Tim Schantz
Chief Executive Officer
Geoffrey Fisher, CPA
Chief Financial Officer
Recent News
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