Chacka Marketing · 12 hours ago
Paid Media Manager
Chacka Marketing is seeking a Paid Media Manager responsible for planning, executing, and optimizing multi-channel campaigns across Search, Social, and Programmatic platforms. The role includes managing media operations, mentoring specialists, and ensuring media strategy aligns with client objectives.
AdvertisingMarketing
Responsibilities
Build and launch campaigns across Google Ads, Meta, programmatic DSPs, and other paid media platforms
Ensure campaigns are fully aligned with client goals, audience targeting, and channel best practices
Own media planning, including budget allocation, forecasting, and tactical execution
Monitor pacing, spend, and performance daily; make real-time optimizations to improve results
Troubleshoot performance issues and implement strategic and tactical solutions
Collaborate with the analytics lead to ensure accurate and insightful performance reporting
Train and mentor channel specialists ensuring strong execution and professional growth
Work closely with Account Leads to ensure media efforts align with broader client strategy
Participate in QBRs, client calls, and strategic planning sessions as a media expert
Qualification
Required
Min of 3–5 years of hands-on experience managing paid media campaigns (Search, Social, and/or Programmatic)
Proven ability to manage large budgets and optimize toward performance KPIs (ROAS, CPA, etc.)
Strong understanding of media buying platforms like Google Ads, Meta Ads Manager, and DSPs
Analytical mindset and comfort working with performance data and reporting tools
Excellent attention to detail, time management, and communication skills
Preferred
Prior agency experience and team leadership a plus