Akeneo · 1 hour ago
Senior Product Marketing Manager
Greater Boston
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expAkeneo is the global leader in Product Information Management (PIM), creating exceptional product experiences for consumers and professionals. They are seeking a Senior Product Marketing Manager to execute go-to-market strategies, develop impactful messaging, and drive product adoption and revenue growth in a fast-paced SaaS environment.
E-CommerceInformation ServicesProduct ManagementSoftware
Responsibilities
Own and drive core product marketing initiatives end-to-end, acting as a strategic partner to Product, Sales, and Go-To-Market leadership
Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis
Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility
Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles
Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content
Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives
Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels
Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue
Provide strategic input into launch planning, prioritization, and post-launch performance evaluation
Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals
Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness
Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field
Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches
Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives
Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible
Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy
Qualification
Required
Bachelor's degree in Marketing, Business, or equivalent practical experience
8+ years of Product Marketing experience in SaaS or enterprise software
Proven ability to drive strategy through market insight, influencing GTM, product direction, and monetization decisions
Strong understanding of enterprise and premium buyers, with experience supporting complex, multi-stakeholder sales cycles (e.g., IT, MDM, platform, or security audiences)
Exceptional written and verbal communication skills, with a track record of clear, credible, and technically grounded messaging
Demonstrated success partnering cross-functionally with Product, Sales, Marketing, and Revenue leaders
Analytical, outcome-driven, and comfortable using data, research, and customer insight to inform decisions
Highly autonomous, organized, and effective at owning initiatives end-to-end in fast-moving environments
Strong executive presence, with the ability to deliver polished, high-impact storytelling and slides
Benefits
Flexible working hours, and a hybrid setup allowing 3-4 days working from home and option to Work from Anywhere for up to 30 days per year.
25 days of annual leave.
£450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
$600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.
26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave.
16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent.
2 paid volunteering days annually.
Access a £1,000/$1,000 annual budget for personal professional development.
8-week onboarding program.
Company-paid private medical insurance for you and eligible dependents.
Pension plan and protect your loved ones group income protection and a group life cover.
401k with a 4% company match and short as well as long-term disability insurance.
Access individual and confidential sessions with a mental health practitioner or coach of your choice.
Company
Akeneo
Akeneo is a global leader in Product Experience Management (PXM) solutions.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$196.43MKey Investors
Summit PartnersSalesforce VenturesPartech
2022-03-15Series D· $135M
2019-09-12Series C· $46M
2018-12-19Corporate Round
Leadership Team
Yoav Kutner
Co-Founder, Advisor, Board Member
Benoit Jacquemont
CTO
Recent News
2026-01-12
The French Tech Journal
2026-01-11
2026-01-07
Company data provided by crunchbase