Playfly Sports · 15 hours ago
Manager, Email & Digital Advertising (University of Toledo)
Toledo, OH
Part-time
Onsite
Entry, Mid Level
2+ years expPlayfly Sports is looking for a Manager, Email & Digital Advertising to join their team at the University of Toledo. This role is responsible for leading and executing digital marketing strategies to drive ticket sales and enhance fan engagement, focusing on planning, coordination, and oversight of digital and email marketing campaigns.
AdvertisingBrand MarketingMarketingSports
No H1B
Responsibilities
Manage the marketing automation components of the Paciolan Contract
Manage the marketing software, including Eloqua, Alive5, etc. Digital
Develop and maintain relationships with off-campus representatives regarding any events held at the athletics venues
Plan, manage, and execute digital marketing campaigns across email, paid social, display ads, and retargeting platforms to promote ticket sales and events
Align digital strategy with the overall goals of the ticketing department and larger Athletics brand
Work closely with creative and communications teams to develop compelling content, graphics, and calls to action
Develop campaign calendars and timelines that support season tickets, mini plans, single-game sales, and special events
Lead email marketing strategy for the ticketing department, including list segmentation, content planning, and scheduling
Build and manage email campaigns for ticket promotions, game-day information, renewals, and fan engagement
Coordinate the setup and delivery of automated workflows (e.g., welcome series, post-purchase messages, win-back emails)
Conduct A/B testing on subject lines, copy, and send times to optimize open rates and engagement
Ensure compliance with email marketing best practices, university guidelines, and NCAA regulations
Create customer segments based on purchase behavior, engagement level, and fan demographics using existing CRM and ticketing platforms
Leverage marketing platforms and basic analytics to measure campaign effectiveness and fan response
Identify new audience opportunities to grow attendance and revenue, including lapsed buyers, families, students, and alumni
Collaborate with the ticket sales team to share targeted lead lists and support outbound campaigns
Serve as the primary point of contact for digital marketing within the ticketing department
Work cross-functionally with athletics marketing, creative, and ticketing teams to coordinate messaging and maximize campaign reach
Stay current on digital marketing trends and make recommendations to enhance strategy and results
Assist in training student interns or part-time staff on marketing platforms and tools as needed
Other job-related duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Communications, Sports Management, or a related field preferred
2–4 years of experience in digital or email marketing, preferably in sports, entertainment, or higher education
Proficiency with email marketing tools (e.g., Eloqua) and customer management platforms (e.g., Paciolan, Salesforce)
Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously with minimal supervision
Excellent written and verbal communication skills
Creative mindset with attention to detail and a focus on fan experience and customer engagement
Experience working in a ticketing or athletics environment
Familiarity with fan engagement strategies and sports marketing
Understanding of NCAA and university communication compliance policies
Ability to speak, hear, and interact verbally with clients, guests, and university personnel both over the phone and in person at the window
Ability to effectively present information and respond to questions from groups of managers, employees, customers, and the general public
Ability to contribute to the maintenance of good working relationships with all members of the division
Possess attention to detail, ability to remain calm under pressure, and ability to demonstrate supervisory and leadership skills
Must be able to problem-solve and make decisions quickly and with knowledge and authority
Ability to exhibit the highest professional standards and ethical behavior with regard to adherence to the NCAA Conference, University, and the Department of Athletics Code of Ethics and rules and regulations
Belief that a culture that encourages collaboration, flexibility, equity, and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success, personally, professionally, and for the company
Ability to work evenings, weekends, and/or holidays as required
Excellent computer skills with proficiency in Microsoft applications and operating systems
Preferred
Knowledge of Photoshop or other graphic editing software is a plus
Company
Playfly Sports
Playfly Sports is the leading revenue maximizer in the sports industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Craig Sloan
Chief Executive Officer
K
Ken Wejda
Executive Vice President, Finance & Administration
Recent News
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