BCT Design Group · 15 hours ago
Sr. Marketing Manager
Baltimore, MD
Full-time
Onsite
Senior Level
7+ years expBCT Design Group is a dynamic and design-focused architecture and design firm known for delivering innovative and creative design solutions. They are seeking a strategic and detail-oriented Marketing Manager to oversee the firm’s marketing and external communications, drive growth initiatives, and strengthen client engagement across sectors.
Civil EngineeringGraphic DesignInterior DesignLandscaping
Hiring Manager
Susan Punchur
Responsibilities
Execute comprehensive marketing and communications strategies aligned with firm growth objectives
Serve as a key advisor to leadership on brand positioning, market opportunities, and strategic outreach
Execute marketing plan across multiple studios, sectors, and geographic markets
Oversee and evolve the firm’s brand identity, ensuring consistent and high-quality representation across all channels
Create marketing collateral, presentations, and digital content with a strong graphic design sensibility
Champion compelling storytelling that reflects the firm’s values, culture, and design excellence
Lead firm-wide pursuit strategy support, including high-profile RFP/RFQ responses, interviews, and client presentations
Manage and execute proposal development processes, schedules, and quality control
Collaborate with principals and market leaders to develop win strategies and client-facing messaging
Drive project publicity through award submissions, media placements, speaking opportunities, and industry partnerships
Position the firm as a thought leader through strategic content and outreach efforts
Oversee and execute digital strategy including website management, SEO, analytics, and email marketing
Lead social media strategy to increase engagement, recruitment visibility, and brand awareness
Identify opportunities for campaigns, targeted outreach, and market-specific promotion
Hire and develop new marketing staff and external consultants including photography, writers, etc
Establish marketing workflows, standards, and performance metrics
Oversee departmental budgeting, vendor relationships, and resource allocation
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Architecture, or a related field
7–10+ years of marketing experience, preferably within the AEC (Architecture/Engineering/Construction) industry
Demonstrated success leading marketing strategy, proposal efforts, and brand development
Exceptional writing, editing, and presentation skills
Proficiency with Adobe Creative Suite, Microsoft Office, and CRM/content platforms
Preferred
Experience managing marketing teams or departments
Familiarity with architectural project delivery and professional services business models
Strong network within design and development communities
Expertise in strategic planning, market research, and competitive positioning
Benefits
Competitive compensation and benefits
Opportunities for professional growth and industry engagement
Company
BCT Design Group
BCT Design Group is an architecture, planning, landscape, interiors, branding, environmental graphics, and landscape design company.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Maryland Daily Record
2025-12-19
Washington Business Journal
2025-03-11
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