Dornier MedTech · 22 hours ago
Digital Marketing Manager
Kennesaw, GA
Full-time
Hybrid
Senior Level
5+ years expDornier MedTech Americas is seeking a Digital Marketing Manager to lead the digital evolution of their commercial organization. This role will drive Dornier’s digital transformation strategy by integrating data, automation, and content across the marketing ecosystem to create measurable growth and meaningful engagement.
Health CareInformation TechnologyMedicalMedical Device
Hiring Manager
Jesse Justice
Responsibilities
Manage and optimize Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Einstein AI, to enable predictive and personalized engagement
Design and execute automated marketing journeys for lead nurturing, account engagement, and customer retention
Develop Einstein dashboards and reports to measure campaign performance, lead scoring, and conversion metrics
Implement AI-powered tools for send-time optimization, content personalization, and adaptive marketing workflows
Collaborate with Sales and CRM teams to deliver actionable AI insights and unified dashboards
Drive innovation through automation and data-driven experimentation
Lead Dornier’s SEO and “AI discoverability” strategy to ensure visibility across both traditional search and emerging AI search platforms
Oversee schema markup (FAQ, Product, HowTo) and high-value content development to strengthen Dornier’s digital authority
Manage content syndication across professional channels and MedTech networks to expand brand reach and credibility
Monitor AI search trends and Dornier’s inclusion within AI-generated responses
Own and manage Dornier MedTech Americas’ corporate website as a core component of the digital marketing ecosystem
Maintain and govern website content, structure, and performance to ensure accuracy, compliance, and alignment with brand standards
Partner with IT and external vendors to oversee website hosting, maintenance, security, and platform enhancements
Coordinate website updates and launches to support campaigns, SEO/AI discoverability, and integration with Salesforce and analytics platforms
Partner with CRM/Data Analysts to maintain data hygiene and pipeline accuracy (MQL → SQL → Opportunity → Win)
Track and analyze KPIs across GA4, Einstein Analytics, and Search Console to drive ROI
Lead monthly reviews of campaign and data performance to identify optimization opportunities
Provide training and support for marketing and sales teams on CRM dashboards, analytics, and digital best practices
Partner with the Marketing Director to align digital initiatives with strategic marketing goals and revenue objectives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
Minimum 5 years of experience in digital marketing with demonstrated success in automation, analytics, and performance optimization
Hands-on experience with Salesforce Marketing Cloud
Strong understanding of SEO strategy, schema implementation, and content development
Familiarity with AI tools and analytics platforms (Einstein AI, GA4, ChatGPT optimization, Search Console)
Excellent communication, analytical, and project management skills
Preferred
Experience managing multi-channel digital campaigns and automation workflows
Knowledge of emerging AI and search technologies
Ability to translate data insights into actionable marketing strategy and performance outcomes
Company
Dornier MedTech
Dornier MedTech is a provider of medical devices for the urology industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Christine Way Mason, SPHR - SHRM-SCP
Human Resource Business Partner
Recent News
Urology Care Foundation
2025-11-19
Precedence Research
2025-10-27
Company data provided by crunchbase