MarketCast · 7 hours ago
Marketing Communications & Engagement Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$87K/yr - $95K/yr
2+ years expMarketCast is a leading global marketing research provider that leverages marketing research, technology, and AI to help brands enhance their advertising impact. They are seeking a Marketing Communications & Engagement Director to lead the company's narrative and visibility through strategic communications, content creation, and event management.
AnalyticsMarket ResearchMarketing
Responsibilities
Own MarketCast’s core narrative, messaging framework, and POV in partnership with the CMO
Lead PR strategy and execution, including:
Press announcements
Thought leadership
Executive visibility
Award submissions and speaking opportunities
Manage PR agencies and external partners to ensure quality, consistency, and impact
Ensure messaging is consistent across product launches, research releases, partnerships, and company moments
Build and oversee a content engine that turns insights, research, and POV into high-impact content
Own social strategy across LinkedIn and other priority channels with a focus on:
Authority
Engagement
Reach with the right audience (not vanity metrics)
Partner with internal leaders to elevate executive voices through smart, authentic thought leadership
Ensure content feels modern, differentiated, and aligned with the brand—not generic B2B noise
Own the strategy and execution of key events, including:
Industry conferences
Hosted events and executive dinners
Product launches and thought leadership moments
Ensure events are not standalone activations, but integrated moments that fuel PR, content, and pipeline influence
Partner with demand generation to connect events to broader GTM goals
Qualification
Required
2–5+ years in marketing communications, PR, content, or brand roles
Experience in B2B, media, technology, data, or insights-driven companies
Proven track record of managing PR and comms programs
Proven track record of leading integrated campaigns across channels
Proven track record of producing or overseeing impactful events
Experience working directly with senior executives is required
Preferred
Agency experience is a plus
Benefits
Medical, Dental, Vision
Unlimited PTO
Health & Wellness Events & Benefits
Professional & Personal Growth & Learning Opportunities
And, more
Company
MarketCast
MarketCast is a marketing agency that offers research and marketing solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-10-25Acquired
2014-12-15Series Unknown
Leadership Team
John Batter
CEO
Lana Busignani
Chief Executive Officer
Recent News
2025-12-25
2025-12-20
Sports Business Journal
2025-12-12
Company data provided by crunchbase