Pathfinders Executive Search · 1 day ago
Product Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $120K/yr
5+ years expPathfinders Executive Search is a data-driven financial intelligence company on a mission to help consumers and professionals make smarter, safer investment decisions. They are seeking a Senior Online Subscription Marketing Manager to accelerate growth for their subscription platform, focusing on strategy and execution across various marketing funnels.
Human Resources
Hiring Manager
Jeff Stulz
Responsibilities
Build and execute plans to increase paid subscribers across acquisition, conversion, activation, retention, and win-back
Improve key subscription metrics—paywall conversion, checkout performance, onboarding completion, retention, and churn
Drive new subscriber acquisition through diversified traffic strategies (paid, organic, partnerships, affiliate, email, etc.)
Partner with copywriters, designers, and developers to launch high-performing landing pages, sales pages, and checkout/cart experiences
Collaborate with Agile teams (engineering, design, data, marketing) to ship improvements quickly and efficiently
Run A/B tests and experiments across the funnel—define hypotheses, measure impact, and scale winners
Use quantitative and qualitative insights to prioritize roadmap improvements and continuously refine growth strategy
Present performance, learnings, and next-step recommendations clearly to leadership and internal teams
Qualification
Required
5+ years in subscription growth, lifecycle marketing, or product-led subscription marketing (DTC or web subscription experience strongly preferred)
Proven track record improving conversion rates, onboarding, retention, and churn
Experience building and optimizing subscription funnel components: paywalls, checkout, upsells, trials, pricing tests
Strong analytical ability with comfort using data to drive decisions (dashboards, cohorts, conversion analysis, experimentation)
Experience collaborating across functions (copy, creative, engineering, analytics/data)
Familiarity with tools like Jira/Confluence, analytics platforms, and experimentation frameworks
Preferred
Bonus points for experience in financial services, investing, or market data products
Bonus points for direct response copy / performance marketing mindset
Bachelor's degree preferred; certifications (CSPO, PMP) are a plus
Benefits
Competitive compensation and benefits
Company
Pathfinders Executive Search
Pathfinders is an executive search firm specializing in the recruitment and placement of professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase