MasterClass · 14 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $170K/yr
8+ years expMasterClass is the streaming platform where the world’s best come together to inspire others through their knowledge and stories. The Senior Product Marketing Manager will lead the go-to-market strategy for innovative products, ensuring that offerings resonate with audiences and drive growth.
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Responsibilities
Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
Define audience segments and use cases across MasterClass Certificates and adjacent offerings
Drive portfolio-level positioning and messaging coherence across the product suite
Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
Influence roadmap direction and priorities through insight-backed recommendations
Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact
Qualification
Required
8+ years in product marketing or adjacent functions
Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
Strong strategic thinking paired with high-velocity execution
Deep fluency in paid marketing, collaboration, and performance storytelling
Skilled at opportunity sizing, competitive analysis, and translating insight into influence
Operates with extreme ownership and excels in ambiguous, fast-paced environments
Known for influence without authority and building strong cross-functional relationships
Benefits
Equity
Comprehensive benefits
Medical
Dental
Vision
Flexible PTO
Company
MasterClass
MasterClass is a provider of an online education platform designed to offer video based vocational courses.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$461.4MKey Investors
FidelityIVPNew Enterprise Associates
2021-07-22Secondary Market
2021-05-07Secondary Market
2021-04-23Series F· $225M
Leadership Team
David Rogier
Founder and CEO
Erica Kammann
VP, Chief of Staff
Recent News
2025-12-10
Company data provided by crunchbase