Relay Commerce · 21 hours ago
Growth Marketing Manager, Messaging
United States
Full-time
Remote
Mid, Senior Level
3+ years expRelay Commerce is an e-commerce enablement platform offering scaling solutions across personalized messaging, social commerce, and customer retention. As the Growth Marketing Manager for the Messaging division, you will drive customer acquisition and product adoption through data-driven marketing programs, collaborating closely with Sales, Product, and Customer Success.
E-CommerceE-Commerce PlatformsSoftware
Responsibilities
Plan, execute, and optimize multi-channel growth programs including content, paid acquisition, SEO, email marketing, cold email outreach, and account-based marketing
Drive consistent growth in qualified trials and marketing-sourced pipeline year over year
Build targeted campaigns for different customer segments, including early-stage and scaling DTC brands across key verticals
Partner closely with Sales to support lead qualification, nurturing, and conversion from trial to revenue
Own campaign performance reporting and continuously optimize based on results
Build and improve lifecycle programs that support the full customer journey, from acquisition through onboarding, activation, and expansion
Partner with Customer Success to support retention, engagement, and expansion initiatives
Identify opportunities to improve conversion rates across the funnel through testing and experimentation
Execute content-driven growth initiatives including campaigns, case studies, webinars, and customer stories that support demand generation and sales enablement
Ensure content and campaigns align with Messaging product positioning and customer needs
Collaborate with internal and external partners to support campaign execution
Own key growth metrics including trial volume, pipeline contribution, conversion rates, and campaign ROI
Use data and analytics to inform decisions, prioritize experiments, and scale what works
Maintain a strong feedback loop with Sales and Customer Success to refine targeting and messaging
Qualification
Required
3 to 6 years of experience in growth marketing, demand generation, or performance marketing roles
Proven experience in B2B SaaS marketing, ideally within e-commerce tools or the Shopify ecosystem
Experience marketing to SMB and mid-market customers, with an understanding of how DTC founders and operators evaluate and buy software
Hands-on experience executing and optimizing campaigns across multiple channels
Strong demand generation skill set across paid, organic, and lifecycle channels
Experience with marketing automation and CRM tools such as HubSpot, Klaviyo, or similar platforms
Data-driven mindset with the ability to analyze performance and turn insights into action
Using AI as a force multiplier for the strategic thinking you're already doing, is essential
Familiarity with the Shopify ecosystem and broader e-commerce technology landscape
Strong execution skills with the ability to manage multiple initiatives simultaneously
Collaborative approach and comfort working cross-functionally with Sales, Product, and Customer Success
Clear communicator with the ability to translate insights into actionable recommendations
Comfortable operating in a fast-paced, evolving environment with a test-and-learn mindset
Preferred
Experience working in subscription commerce or recurring revenue businesses
Exposure to retention marketing, lifecycle management, or customer engagement programs
Background working with or marketing to Shopify merchants, agencies, or app partners
Experience at a fast-growing SaaS or venture-backed startup
Familiarity with email marketing, conversion rate optimization, or messaging-focused products
Experiencing creating an annual marketing plan across multiple channels with a proposed budget
Benefits
Flexible Time Off
Public Holidays Off
Paid Parental Leave
Work From Home Stipend
Therapy/Mental Health Reimbursement
Co-working Space Allowance
Company Swag
Company
Relay Commerce
Relay Commerce is an e-commerce enablement platform offering personalized messaging, social commerce, and customer retention solutions.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$27MKey Investors
Primary Venture PartnersTriplePoint Capital
2022-05-01Seed· $6.25M
2022-05-01Debt Financing· $20M
2021-12-01Pre Seed· $0.75M
Leadership Team
Austin Simon
Chief Operating Officer and Co-Founder
Recent News
2025-02-14
Company data provided by crunchbase