True Media · 9 hours ago
Associate Media Director, Integrated Media Planning
Minneapolis, MN
Full-time
Hybrid
Senior Level
5+ years expTrue Media is a dynamic company seeking an Associate Media Director of Integrated Media to enhance their leadership team. This role involves overseeing the development of integrated media strategies across various channels and ensuring alignment with client objectives while maintaining strong client and vendor relationships.
AdvertisingMarketing
No H1B
Responsibilities
Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels
Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals
The development of strategic and effective tactical plans that align with the integrated strategy and channel mix
Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives
Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan
Understand the agency's research tools and know how to leverage them to create strategic media plans
Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities
Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry
Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns
Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established
The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs
Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients
Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities
Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups
Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams
Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance
Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities
Provide negotiation guidance and tactics to activation strategists
Oversee media agreements and contracts with outside media vendors
Qualification
Required
Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
Proven ability to analyze data and market research to identify trends and make data-driven decisions
Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)
Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams
Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency
Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes
5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines
Preferred
A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred
Benefits
The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support
Flexible Time Off Policy
Paid holidays, including agency closing Christmas Eve-New Year's Day
Paid leave options, including sick leave, medical leave for self and family, and parental leave
Company
True Media
True Media is a marketing and advertising company offering mobile advertising services.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase