S&C Electric Company · 3 hours ago
Manager-Digital Marketing Technology
6601 N. Ridge Blvd., Chicago, IL, 60626, US
Full-time
Hybrid
Senior Level, Lead/Staff
$117K/yr - $154K/yr
10+ years expS&C Electric Company is a trusted leader in the electrical industry with over a century of innovation. They are seeking a Manager for Digital Marketing Technology to lead the strategy and execution of the company's digital brand presence, focusing on website performance, user experience, and email marketing.
ConsultingCyber SecurityElectronicsEnergyManufacturing
Responsibilities
Create a vision for digital customer experience, including architecting assets and touchpoints across user journeys
Lead the development and execution of S&C’s digital experience strategy, with a focus on website performance, user experience, and email marketing
Act as a consultative partner to stakeholders, blending a marketer’s mindset with hands-on technical expertise
Manage a team to achieve department goals, ensure quality of work, and expand technical capabilities
Own and operationalize strategic initiatives, translating vision into scalable, repeatable programs through hands-on execution and cross-functional leadership
Serve as the technical lead responsible for rolling out multi-year initiatives that require cross-department collaboration and expert project management
Collaborate closely with data analysts to measure channel performance and drive improvements
Determine budget requirements and manage spending and forecasting
Strategize and oversee the planning and execution of website refreshes, including content updates, design enhancements, and platform upgrades
Define and implement a comprehensive web journey strategy that maps user personas to key digital touchpoints, ensuring intuitive navigation, content relevance, and conversion optimization across the site
Collaborate with stakeholders to identify and prioritize user journeys that support business goals (e.g., lead generation, product discovery, customer support)
Manage the digital content lifecycle, including content audits, updates, and governance
Oversee the health, performance, governance, and security of the corporate website, ensuring optimal uptime, speed, accessibility, data privacy, and user experience
Develop and execute SEO and GEO strategies, including foundational search intent and keyword/phrase research, geographic considerations, and LLM-driven searches
Operationalize SEO and GEO programs throughout the department and international business units to improve brand awareness and product interest
Provide recommendations and partner with content strategy teams to drive traffic and visibility
Advance email marketing strategies, including campaign planning, segmentation, automation, and performance optimization
Operationalize and scale marketing automation program through in-depth technical understanding of platforms and collaboration with key stakeholders
Develop scalable workflows for lead nurturing, conversions, and retention, and oversee email campaign execution and list management
Partner with content strategy teams to refine deliverability and personalization strategies
Develop account-based marketing strategies and execute them through web personalization and targeted content delivery
Collaborate with data partners to structure, standardize, and maintain technical campaign tracking requirements across web, email, and paid media (UTMs, Google Tag Manager, GA4)
Design A/B testing strategies for website and email and evaluate results to optimize user engagement and conversion
Provide recommendations on best practices, trends, and features within digital channels
Partner with content strategy teams, as well as external vendors, to deliver high-quality digital content and campaigns
Stay current with digital best practices, emerging technologies, and platform capabilities to drive innovation and continuous improvement
Apply in-depth technical knowledge to building requirements for new platforms, tools, and integrations, as well as oversee implementation
Troubleshoot and resolve technical issues related to website and email functionality and security
Develop processes to ensure website and email quality, security, accessibility, and compliance with legal and regulatory standards (GDPR, CPRA, CAN-SPAM)
Oversee digital asset management (DAM) system and integration with website
Collaborate with IT and vendors on CMS, CRM, marketing automation, and other integrations
Develop proper documentation for platforms and processes and ensure team members and vendors adhere to standard operating procedures
Expert in content management systems (e.g., Sitecore, WordPress, Adobe Experience Manager)
Mastery of HTML, CSS, JavaScript, Typescript, modern front-end frameworks (e.g., React), APIs, hosting, DNS, and web usability principles
Hands-on experience managing website integrations with CRM, marketing automation, and personalization platforms
Demonstrated experience managing email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
Well-versed in email deliverability, responsive design, and dynamic content
Expertise in A/B testing design and tools (e.g., Optimizely, Google Optimize, Adobe Target)
In-depth knowledge of web performance tools and techniques (e.g., page speed optimization, accessibility standards)
Proven design sensibility or experience working with UX/UI teams
Direct management of and accountability for technical coordination and execution across team members, vendors, IT, development teams, and stakeholders
Qualification
Required
Bachelor's degree in communications, Marketing, Web Development, Computer Science, or a related field
10 years of experience in digital marketing, with a focus on website and email strategy
In-depth technical understanding of website and email practices
Demonstrated ability to lead cross-functional projects and manage digital platforms
Strong attention to detail, problem-solving skills, and ability to simplify complex technical concepts
Excellent written and verbal communication skills
Leadership experience with the ability to manage and develop a team
Proficiency in Microsoft Office products, including Outlook, Excel, and PowerPoint, and a high level of proficiency with SharePoint
Preferred
Experience working in a B2B company
Benefits
Eligible for S&C’s annual incentive plan (AIP), subject to eligibility criteria.
Company
S&C Electric Company
S&C Electric Company is a leading provider of switching, protection, and control solutions for electric power systems.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
A
Anders Sjoelin
President and CEO
Aurelie Richard
Chief Financial and Strategy Officer
Recent News
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