CROSSMARK · 17 hours ago
Vice President, Business Development
Jacksonville, FL, United States
Full-time
Onsite
Director/Executive
8+ years expCROSSMARK is seeking a Vice President of Business Development who will be the senior commercial leader responsible for expanding Acosta Group’s BI footprint across major CPGs and retailers. The role focuses on business development, solution expansion, and strategic relationship-building to activate high-value BI capabilities.
Brand Marketing
Responsibilities
Expand BI contracts with CPGs and retailers by identifying opportunities in category leadership, space, RGM, and advanced analytics
Lead strategic business development conversations that translate client needs into BI solutions
Bring forward new BI capabilities and commercial programs that drive revenue growth for Acosta Group and value for clients
Build strong relationships with senior leaders across CPGs, retailers, and internal Sales/Client Development teams
Shape Joint Business Planning (JBP) and influence retailer activation strategies with insight‑led recommendations
Serve as a strategic advisor who connects BI capabilities to pricing, promotion, space, assortment, and category performance opportunities
Represent BI’s multi‑discipline offerings, including Space Management, RGM, Category & Customer Insights, and Applied Analytics
Guide how insights are packaged, positioned, and scaled across client engagements
Advocate for innovative approaches, including automation, better data governance, and AI‑enhanced analytics
Partner closely with BI vertical leads and cross-functional teams (Category Leadership, Sales, Retail, Data/Tech) to help build unified, insight‑driven solutions
Coordinate strategy across teams to ensure consistent delivery and client experience, while improving internal BI alignment
Represent Acosta Group as a BI expert in industry conversations, client leadership meetings, and strategic planning discussions
Help shape the future of BI capabilities and how they create measurable commercial value for clients
Qualification
Required
Bachelor's degree required or equivalent work experience
3+ years supervisory/management experience
8+ years of experience in CPG/retail analytics, category management, RGM, space management, insights, or applied analytics
Strong commercial acumen with experience expanding client business, selling strategic programs, or leading BI-driven commercial growth
Deep understanding of syndicated data, retailer POS, loyalty/shopper data, and modern BI tools
Influence executives, build trust rapidly, and lead conversations that connect analytics to business outcomes
Outstanding storytelling skills, turning insights into compelling, actionable narratives
Strategic thinker who sees whitespace and can translate it into packaged solutions
Preferred
Category Management Certification Preferred
Company
CROSSMARK
Crossmark provides growth solutions for consumer-branded suppliers and retailers.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-22Acquired
Leadership Team
Jaime Guevara
Chief Technology Officer
Richard B.
Chief Financial Officer
Recent News
2022-11-13
2022-11-09
Company data provided by crunchbase