Sotheby's · 3 hours ago
Senior Marketing Manager, GFA
New York, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $130K/yrSotheby's is the world’s premier destination for art and luxury, promoting access to exceptional art and luxury objects. The Senior Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Fine Art division in New York, aligned with company goals.
ArtCollectiblesEventsRetail
Responsibilities
Lead the ideation and development of 360° multi-platform marketing campaigns across a portfolio of Fine Art categories in New York, driving awareness, reinforcing brand positioning, supporting client acquisition, deepening engagement with existing collectors
Partner closely with colleagues across Press, Content & Creative, Special Events, and Digital Marketing to develop integrated campaigns presented within larger consignment proposals to secure new business
Collaborate with the Global Proposals Team on campaign strategy, timelines, materials, and client pitches
Oversee end-to-end execution of marketing campaigns, including live and virtual events, exhibitions, editorial and content programming, printed and digital collateral, and digital marketing, ensuring alignment with global guidelines, timelines, and budgets
Serve as the primary marketing liaison and strategic partner to specialist departments, aligning campaign strategy with consignment priorities and sale objectives
Develop clear creative briefs for the Creative Studio, outlining campaign narratives and design direction to create advertising, collateral, content, and exhibition assets
Own and manage marketing budgets across assigned auctions, ensuring efficient allocation and accurate tracking
Maintain and update marketing calendars, proposal commitments, project timelines, media plans, and email and communication schedules
Partner with the Global Partnerships team to identify and execute meaningful collaborations, integrating brands, cultural institutions, and tastemakers into Sotheby’s auction campaigns and programming when appropriate
Own oversight of annual content goals, monitoring performance and progress to ensure teams remain on track to deliver against targets
Create and maintain ongoing competitive and market analysis, identifying trends across the art world including auctions, exhibitions, events, and institutional programming
Provide ad hoc project support and cross-functional assistance as required
Qualification
Required
Proven ability to think creatively, strategically and analytically about marketing campaigns from inception to execution
Experience in leading the ideation and development of multi-platform marketing campaigns
Ability to drive awareness, reinforce brand positioning, support client acquisition, and deepen engagement with existing collectors
Experience in overseeing end-to-end execution of marketing campaigns, including live and virtual events, exhibitions, editorial and content programming, and digital marketing
Strong collaboration skills to partner closely with colleagues across various departments including Press, Content & Creative, Special Events, and Digital Marketing
Experience in developing clear creative briefs for advertising, collateral, content, and exhibition assets
Ability to manage marketing budgets efficiently and accurately
Experience in maintaining and updating marketing calendars, proposal commitments, project timelines, media plans, and communication schedules
Ability to conduct ongoing competitive and market analysis, identifying trends across the art world
Strong attention to detail and rigor in execution
Benefits
Discretionary bonus
Competitive benefits package
Company
Sotheby's
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury.
Founded in 1744
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Goss
CFO
Cynthia Houlton
Global Head of Demand Generation & Marketplace Luxury Division
Recent News
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