Carle Health · 1 day ago
Digital Marketing Media Specialist
Champaign, IL
Full-time
Hybrid
Mid Level
$30.84/hr - $53.04/hr
3+ years expCarle Health is a healthcare system with nearly 16,600 team members, and they are seeking a Digital Marketing Media Specialist to plan and buy digital marketing campaigns while analyzing analytics. The role involves managing ad placements, optimizing paid media campaigns, and collaborating with a marketing team to achieve growth goals.
Hospital & Health Care
Responsibilities
Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization
Implement local SEO strategies such as targeted local keyword optimization
Management of Google Business Profiles, including the management of Google Business Locations and Physician listings
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly
Track and interpret key performance metrics and present actionable insights to leadership
Leverage AI-driven tools for automation, ad copy, analysis, and reporting
Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives
Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge
Qualification
Required
Bachelor's Degree: Related Field
Bachelor's Degree: Digital Media
Bachelor's Degree: Marketing
3-5 years of hands-on paid media experience with proven success
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta
Strong understanding of digital marketing and business KPIs
Proven success with A/B and multivariate testing
Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences
Preferred
Relevant certifications (Google Ads, Microsoft Ads)
Experience with automation, scripts, or bulk campaign management tools
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper)
Benefits
Comprehensive benefits package for team members and providers
Company
Carle Health
Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Matthew Kolb
Executive Vice President, Chief Operating Officer
Dawn Walden
Senior Vice President, Chief Revenue Cycle Officer
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