Barry Callebaut Group · 19 hours ago
Sr. Brand Manager
Chicago, IL
Full-time
Onsite
Senior Level, Lead/Staff
$110K/yr - $130K/yr
10+ years expBarry Callebaut is a global organization poised for growth, committed to sustainability and innovation. The Sr. Brand Manager is responsible for driving the FM business, leading brand strategy, and equipping the sales team with necessary marketing assets across North America.
Food and BeverageFood ProcessingManufacturingRetail
Responsibilities
Responsible for the impact and ultimately the growth of the FM domestic portfolio for the FM North America region business. This includes the long-term strategic plan, marketing activations, toolkits, sales training and delivering the KPIs. It also includes identifying the growth areas and supporting the Director with new product ideas through the innovation stage gate to launch
Support the Director with the Premium and Better for You Chocolates & Compounds with creation of the marketing plan with extended team mapping of deliverables, execution and results review
Support innovation and new product launches for corresponding product ownership. This role is expected to identify gaps in the portfolio and bring these innovative and new product ideas forward to the Director of the Brand and ultimately to the Regional and Global Innovation teams. This role is responsible for supporting the projects, which includes supporting with the crafting of all gate documents and supporting the project with leadership of the cross functional teams. This role also supports the launch of the new product including marketing plan, activations, sales training and external communications and tools
This role will be the region lead and representation for our core domestic portfolio, including supporting the chocolate and compound specialty range with the Brand/Portfolio & Customer Marketing Director. This role will collaborate closely with the GCA Marketing role to ensure the portfolio meets the GCA customer needs
Help guide team and extended team members of MTP growth plans for the region’s domestic business
Lead of Barry Callebaut Selection for the Brand/Portfolio team. This role ensures proper KPIs are tracked, reported and appropriate tools are continually provided for the sales team in order to meet growth targets. (this includes identifying gaps to close and actions to course correct)
Lead the product training agenda and execution with sales tools and training. This includes a multiple approach of on-demand training tools, virtual trainings, on-board training support in leadership and collaboration with R&D and the chef team
This role and team would be responsible in leading and executing the annual customer training and agenda program, which includes cross-functional team skills
Co-lead with R&D on SKU management and portfolio management
Co-lead the Co-Creation strategy and help drive the FM sessions along with the Brand/Portfolio Customer Marketing Director. This role would co-lead with the Gourmet Brand/Portfolio colleague
Provide leadership, vision and impact planning of our Customer Journey, including long-term strategy toolkit and sales tools in collaboration with our cross-functional team members
Assist in the development and execution of regional marketing plans and activations
Assist with developing the strategy, leading new product development, overall general product management and delivering marketing toolkits for sales team, directly driving sales
Complete monthly analysis of brand performance and present to brand team
Provide brand and product training to internal (sales) and external customers
Play a key role in organizing and developing materials for annual national sales meetings
Create content for the FM trade strategy and partner with the customer marketing team to deliver and execute in our segment and trade marketing activities
Assist in writing the innovation briefs for proposed new product introductions and present to Director
Continual product management/ SKU rationalization for the chocolate, chocolate inclusions and compounds and also the specialty better for you portfolio and partner with the Simplification R&D team to co-deliver KPIs
Perform industry research and trend analysis as part of the innovation plan needs. (use of secondary research such as Euromonitor, Mintel, Iris databases) and track and report competitive dynamics in the market in relation to the role’s managed product lines
Qualification
Required
Bachelor's degree in marketing with a minimum 10-12 years of B2B marketing experience OR MBA (with a focus in marketing) with minimum of 4-5 years of B2B marketing experience
Experience with marketing to national and/or regional food manufacturers required
Coordinating with internal stakeholders to develop product from ideation to launch, including working with R&D, Sales, Finance, and Operations knowledge critical
Multiple product portfolio product management and analysis skills required and experience with leading cross functional team projects is a must
Experience in innovation and new product launches, working with customers in product innovation and new product launches a plus
Strong communication and organization skills and ability to work well in a stressful environment
Proficient in Word/Excel/PowerPoint, SAP knowledge a plus
Capable of working with minimum supervision and ability to work effectively with multiple departments and portray a professional and positive image
Preferred
Knowledge of the Chocolate Manufacturing Industry a plus
Benefits
Paid time off, paid holidays, flex days, plus your birthday off
Environment that welcomes workplace flexibility
An atmosphere where diversity is embraced, and inclusivity is second nature.
Ability to grow personally and professionally within an organization that values development and internal career growth.
Company
Barry Callebaut Group
With annual sales of about CHF 14.8 billion in fiscal year 2024/25, the Zurich-based Barry Callebaut Group is the world’s leading solutions provider of high-quality chocolate experiences across the full spectrum of chocolate, cocoa, cacao coatings and non-cocoa alternatives – from sourcing and processing cocoa beans to crafting premium chocolates, fillings and decorations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.91B2025-02-13Post Ipo Debt· $1.83B
2025-01-14Post Ipo Debt· $328.76M
2024-06-10Post Ipo Debt· $753.44M
Leadership Team
Peter Vanneste
Group CFO
C
Ciptadi Sukono
Managing Director for Indonesia
Recent News
Food Business News
2026-01-23
Investing.com
2026-01-22
2026-01-22
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