Mood · 23 hours ago
Paid Media Buyer (Worldwide)
Mood is a fast-growing e-commerce brand focused on high-quality legal cannabis and wellness products. They are seeking a Paid Media Buyer to manage and execute paid media campaigns across various channels, providing analytical insights and ensuring effective ad operations.
Retail
Responsibilities
Campaign Execution: Handle the day-to-day setup and trafficking of campaigns across multiple channels, specifically Meta (Facebook/Instagram), Google Ads, Snapchat, and Applovin/Axon
Ad Operations: Ensure all ad creatives are uploaded correctly with the proper tracking parameters (UTMs) and verify that landing pages are functioning
Reporting & Analysis: Compile weekly and ad-hoc performance reports using Microsoft Excel. You will assist in analyzing CPA, ROAS, and CTR to identify trends
Troubleshooting: Monitor active campaigns to ensure they are spending their daily budgets and troubleshoot any disapproved ads or tracking errors
Creative Feedback: Act as a bridge between data and creative by tagging top-performing ads and helping maintain our creative asset library
Qualification
Required
4+ years of proven, hands-on experience managing digital advertising campaigns
Strong familiarity with Meta Ads Manager and Google Ads is required
You must have experience actually pushing the buttons in the ad platforms, not just overseeing agencies
You are comfortable working with data
You should know your way around VLOOKUPs, Pivot Tables, and basic data formatting
You double-check your work
Excellent written and verbal English communication skills are non-negotiable
You must be available for at least 4 hours of overlap with US working hours (PST) daily for meetings and collaboration
You must have a reliable, high-speed internet connection and a backup power solution (e.g., UPS or inverter) to handle load shedding without interruption
Preferred
Experience with Snapchat, TikTok, or mobile DSPs (Applovin/Axon) is a massive plus