ImpactLife · 22 hours ago
Creative Brand Strategist
Madison, WI
Full-time
Hybrid
Senior Level
5+ years expImpactLife is a community-focused organization dedicated to saving lives through blood donation. They are seeking a Creative Brand Strategist to lead the creative development of marketing campaigns, brand experiences, and visual storytelling, ensuring alignment with the organization's mission and values.
CharityCommunitiesHealth CareMedicalNon ProfitSocial
Responsibilities
Facilitate creative direction and campaign concepting for Partner for Life initiatives and mission-aligned storytelling
Support strategic objectives and initiatives through campaign messaging, creative strategy, and design coordination
Collaborate with internal teams to create branded content and assets tailored to specific partner and audience segments
Guide creative development across paid, owned, earned, and shared media in collaboration with digital and content teams
Collaborate with the Marketing team to support the creation of content in two primary categories – education (i.e., microlearning) and storytelling
Develop and maintain brand playbooks, ensuring design consistency and clarity across all creative outputs
Guide and review brand visuals for use in signage, environmental design, and fleet branding (vehicles, facilities, events)
Bring new creative approaches and ideas to how the brand shows up across campaigns, content, and real-world touchpoints
Ensure creative outputs reflect the brand's tone, values, and audience needs
Provide creative quality assurance (QA) for visual and written assets across the marketing team
Oversee the organization and structure of our digital asset management (DAM) system in partnership with the Multimedia Designer
Partner with the Multimedia Designer to maintain and distribute branded templates, design files, and campaign assets
Facilitate marketing’s oversight of Fresh Service ticketing and Monday.com (as it relates to internal workflows and partner resources)
Collaborate with partner-facing teams to ensure creative strategies and messaging resonate with and support partner needs
Co-create outreach tools and marketing kits that strengthen relationships with drive hosts, donors, and community partners
Support the development of tailored storytelling frameworks that deepen partner involvement and promote shared mission alignment
Gather feedback and insights from partners to inform creative direction and brand storytelling opportunities
Conduct regular competitive audits to identify creative trends, whitespace opportunities, and emerging strategies in nonprofit and healthcare marketing
Analyze industry benchmarks and partner activity to inform positioning, visual identity updates, and campaign differentiation
Translate market research and partner feedback into actionable insights that guide brand evolution and audience engagement
Stay current on cultural and design trends that influence partner perception, loyalty, and long-term brand connection
Qualification
Required
5-7 years of experience in Marketing. Brand strategy experience preferred
Bachelor's degree in Marketing, Advertising, Graphic Design, or related field is required
Equivalent combination of work experience and education may be considered
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, as well as video and motion graphics software (Adobe Premiere Pro and After Effects)
Strong understanding of design principles, typography and color theory
Advanced knowledge of Microsoft Office applications, particularly OneNote, Word and Outlook
Creative thinker with strong understanding of visual design principles
Exceptional critical thinking skills required, with a solutions-oriented approach and a growth mindset
Excellent communication, planning, and organizational skills
Excellent time management skills with ability to manage deadline-driven projects in a fast-paced environment
Creative problem-solving skills and strong attention to detail
Analytical and strategic thinking
Benefits
Paid training
Advancement opportunities
On Demand Pay
An excellent benefit package:
Generous paid time off that begins to accrue on your first day of employment.
Medical, Dental, and Vision insurance plans
Free Life Insurance
401K with employer match
Health Savings Account
Flexible Spending Account
Supplemental Insurance including Critical Illness, Accident, and Hospital Indemnity
Doctor on Demand
Employee Referral Bonus Program
Tobacco Cessation Reimbursement
Health Club Reimbursements
Employee Savings Programs for discounts on various goods and services
Company
ImpactLife
ImpactLife is a nonprofit organization that helps to save lives and enhances patient care by delivering blood supply.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Parejko
Chief Executive Officer - ImpactLife
Jeannine McCullough
Chief Quality Officer
Recent News
2025-10-14
2025-08-17
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