Travelers · 7 hours ago
Email Marketing and Operations Manager
CT - Hartford
Full-time
Hybrid
Mid, Senior Level
$99K/yr - $163K/yr
3+ years expTravelers is a leading property casualty insurer with a commitment to customer care and community support. The Email Marketing and Operations Manager will implement marketing campaigns, optimize performance, and collaborate with business partners to enhance engagement and demand for Travelers products and services.
Auto InsuranceInsuranceProperty Insurance
Responsibilities
Implement digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platform(s)
Analyze performance using key performance indicators (KPIs) and other methods to recommend optimization strategies and tests, drive efficient results, and enhance engagement, acquisition, and/or retention in support of the marketing strategy and business objectives
Collaborate with business partners to understand their goals and objectives and help develop strategies to achieve desired outcomes in conjunction with digital marketing leadership
Manage and deploy digital marketing and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching
For paid media and audience specialists, research daily and weekly media performance to recommend media optimization strategies and tests, including content, targeting and channel mix to drive efficient campaign results in support of the content marketing strategy and business objectives
For email specialists, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy
For social selling specialists, execute comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team’s Salesforce and Seismic activation efforts and partnerships with other teams (e.g. Communications and Talent Acquisition) on their social media initiatives
Leverage marketing technology tools to execute campaigns (e.g. Salesforce Marketing Cloud, LiveRamp, etc.) while serving as a point-of-contact for external vendors (agencies, marketing technology vendors, etc.)
Participate in or co-lead departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company
Perform other duties as assigned
Qualification
Required
Bachelor's degree or equivalent experience
Five or more years of digital marketing experience, preferably in the relevant area of specialization (e.g., email, social, etc.), as applicable
For email marketing Specialists, proven experience with Salesforce Marketing Cloud
For social selling specialist, proven experience with LinkedIn Sales Navigator
Reliable and collaborative individual who can work effectively and positively with both internal departments and cross-functional teams
Proven experience reporting out on campaign results and working with both analytical and creative teams
Proven experience working with marketing technology and data
Strong verbal and written communication skills
Strong time and project management skills
Three years of experience in digital marketing
Benefits
Health Insurance
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Company
Travelers
Travelers provides insurance coverage to protect the things that are important to you – your home, your car, your valuables and your business.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-03-22IPO
Leadership Team
Dan Frey
Executive Vice President and Chief Financial Officer
Beth Maerz
SVP, Customer, Strategy and Innovation
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase