Treasure Coast Hospice · 12 hours ago
Director of Brand & Marketing Communications
Stuart, FL
Full-time
Onsite
Director/Executive
$100K/yr - $120K/yr
7+ years expTreasure Coast Hospice is seeking a Director of Brand & Marketing Communications to oversee the strategic stewardship of the organization’s brand and messaging. This role is responsible for ensuring consistency across all marketing and communication touchpoints and managing outsourced partners for digital and content execution.
Elder CareHealth CareHospitalNon ProfitRehabilitationSocial
Responsibilities
Partner with executive leadership and Public Relations to align brand, communications, and organizational strategy
Provide strategic guidance to leadership on brand positioning, messaging priorities, and reputational risk
Translate organizational goals into clear marketing and communications strategies and annual priorities
Own website strategy, structure, and user experience
Direct outsourced website development, SEO, and accessibility efforts
Ensure digital properties meet compliance and brand standards
Oversee use and governance of digital analytics platforms, including Google Analytics and related tools
Establish key performance indicators (KPIs) for website and digital content performance
Review analytics data to inform strategic decisions, content priorities, and optimization opportunities
Develop messaging frameworks for organizational initiatives and service lines
Oversee editorial priorities and content standards
Ensure accuracy, compassion, and clarity in all published materials
Select, manage, and evaluate marketing vendors and agencies
Ensure outsourced work aligns with brand and organizational goals
Qualification
Required
Bachelor's degree in marketing, communications, journalism, or related field required
Minimum of 7–10 years of experience in brand, communications, or healthcare marketing leadership
Demonstrated experience managing agencies and outsourced vendors
Strong understanding of digital platforms, website strategy, and content governance
Exceptional written and verbal communication skills
Preferred
Healthcare, hospice, or highly regulated industry experience preferred
Company
Treasure Coast Hospice
Treasure Coast Hospice is a healthcare organization that offers hospice care, music therapy, and pediatric care services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jackie Kendrick, CHPCA
CEO
Agnes Palmer, CFRE
Manager of Philanthropic Partnerships
Recent News
2025-10-03
Company data provided by crunchbase