Senior Manager, Growth Marketing, Marketing Technology jobs in United States
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Strava · 3 hours ago

Senior Manager, Growth Marketing, Marketing Technology

positionNew York, NY
timeFull-time
remoteHybrid
senioritySenior Level
money$150K/yr - $160K/yr
date7+ years exp

Strava is the app for active people, aiming to motivate individuals to live their best active lives. As the Senior Growth Marketing Manager, Marketing Technology, you will design and build scalable marketing systems to support Strava's growth and lifecycle goals, working closely with various teams to optimize marketing automation platforms and enhance campaign execution.

AppsFitnessInternetMobileSocial NetworkSports
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Comp. & Benefits

Responsibilities

Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap

Qualification

Marketing automation platformsCross-channel MarTech experienceData integrationCampaign designStakeholder managementPlatform migrationsCommunication

Required

7+ years of experience in marketing technology, marketing automation, or lifecycle marketing, with at least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) including hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems — you can guide campaign design, establish experimentation guardrails, and ensure Marketing builds on solid foundations
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills — you can influence across Marketing, Product, Data, and Engineering, and present technical strategies to non-technical audiences

Preferred

Experience leading platform migrations or consolidations is strongly preferred

Company

Strava

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Strava is a social fitness app that tracks running, cycling, and workouts, connecting athletes.
dateFounded in 2009
location
San Francisco, California, USA
people-size201-500 employees
web-link
http://www.strava.com

Funding

Current Stage
Late Stage
Total Funding
$151.85M
Key Investors
Sequoia CapitalJackson Square VenturesMadrone Capital Partners
2025-05-22Series Unknown
2025-05-22Debt Financing
2020-11-17Series F· $110M

Leadership Team

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Michael Martin
CEO & Board Member
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Rob Terrell
Chief Technology Officer
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Recent News

BusinessCloud
Strava to expand London footprint after growing San Francisco hub
2026-01-23
Crunchbase News
Venture Capitalists Tap Out On Funding Our Fitness Goals
2026-01-22
The Economist
Strava’s public listing will help it race ahead of competitors
2026-01-22
Company data provided by crunchbase