Horizon Next · 21 hours ago
Senior Investor, Integrated Investment
New York, NY
Full-time
Hybrid
Mid, Senior Level
$64K/yr - $80K/yr
3+ years expHorizon Media is a leading marketing and advertising firm known for its innovative solutions and exceptional workplace culture. The Senior Investor, Integrated Investment will focus on digital media strategy, media negotiating and buying, and campaign management while mentoring junior team members and ensuring effective client communication.
AdvertisingAnalyticsBusiness DevelopmentMarketing
Responsibilities
Collaborate with Supervisor on strategy, guiding Assistant(s) and Associate(s) in plan development
Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Ensure digital strategy fits into overall brand communication goals
Participate in team brainstorms to kick off plan and consideration set development
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
Guide and participate in creation and presentation of media specific documents, such as media plans, objectives and strategy decks, and other related functions
Gather rates and develop planning costs
Effectively negotiate & steward buys across multiple accounts
Analyze daypart mixes and pricing within plans
Serve as a market expert, providing insight to the marketplace conditions, continuously exploring understanding of industry trends and landscape intel
Manage budgets and deliverables (GRPs, impressions, response data) across national buys
React quickly to campaign results, and implement required optimizations as directed
Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
Oversee trafficking, campaign set up, site tagging, and ensure sites are enabled and functioning properly
Ensure accuracy of insertion orders, plan details, spec documents, and confirmation that all necessary materials are received
Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
Work alongside Assistant and Associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Manage market budgets and deliverables (GRPs, impressions, response data)
React quickly to campaign results, and implement required optimizations as directed
Assist account manager with budget maintenance and clearance spreadsheets and other campaign data
Ensure all deals are delivering throughout the flight
Participate in campaign results meetings/calls with client and strategy teams
Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
Interpret partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Effectively communicate optimization strategies, challenges, and opportunities across display, mobile, social, and video
Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team
Keep track of reconciliation progress
Responsible for checking monthly actual numbers are aligned to reported numbers
Help to train Assistants and Associates and contribute to their development
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing), as well as external partners
Effectively manage up and down, collaborate with your Supervisor on day-to-day account activities, status, and deliverables
Guide team in setting goals, project tasks and timelines
Oversee junior team members’ duties in negotiating and maintaining schedules/campaigns for several accounts
Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management
Participate in interview process for Assistant/Associate roles
Qualification
Required
Interested in the video and digital landscape
Have a data powered mindset and be comfortable working within large sets of data and numbers
A problem solver with foresight and the ability to develop creative solutions
Results oriented; consistently motivated, proactive, and resourceful
A strong, effective communicator and team player
Detail oriented with commitment to follow through
An independent worker with effective time management and organizational skills
Flexible and able to succeed in a fast-paced environment
An individual who takes pride in ownership of work and demonstrates accountability
Ability to mentor and teach team members
An advocate for and supporter of diversity, equity and inclusion
Preferred
Experience working in fast-paced advertising/marketing environment
3+ years of experience in active buying and planning
Understanding of national buying across the linear and digital landscape
Strong experience analyzing and managing buys towards campaign performance metrics
Proficient in Media Math
Experience using Prisma
Knowledge of various channels and buying methods (video, display, programmatic, social)
Familiarity with marketing principles, analytics and concepts
Confidence within Microsoft Office Suite especially Excel and PowerPoint
Experience in negotiating and constructing digital media plans
Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Next
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Cherie Calingasan
EXECUTIVE VICE PRESIDENT – BUSINESS SOLUTIONS
Gene Turner
President, Horizon Next
Recent News
MediaPost.com
2024-03-08
2024-03-07
2023-03-11
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