Anything Possible Brands · 15 hours ago
Digital Marketing Manager
Springfield, MO
Full-time
Onsite
Mid, Senior Level
$60K/yr - $72K/yr
5+ years expAnything Possible Brands is a company focused on disrupting the fishing category with innovative gear. They are seeking a Digital Marketing Manager to drive brand awareness, conversion, and customer loyalty through digital strategies, social media, and CRM initiatives.
Retail
Responsibilities
You’ll be our digital brand-builder, turning insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels
Build and grow our CPG brands digitally
Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments
Ensure all digital touchpoints consistently express our brand voice and visual identity
Lead paid and organic social media
Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement
Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance
Develop and execute social selling strategies on platforms such as Meta and TikTok (e.g., shoppable posts, TikTok Shop, and in-platform checkout experiences) to drive direct revenue
Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement
Drive CRM (Klaviyo)
Own our email marketing calendar in Klaviyo—from growing our first-party database to campaign planning and flows, segmentation, and testing
Develop lifecycle journeys (welcome, abandoned cart, post-purchase, win-back) that increase LTV and build deeper brand relationships
Analyze performance (opens, clicks, revenue, retention) and iterate on content, offers, and triggers
Leverage Circana & performance data for more intelligent decisions
Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space
Translate insights into clear recommendations for pricing, product, and retail initiatives
Own Bazaarvoice and Amazon Ratings & Reviews health
Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels
Identify product issues and partner with cross-functional teams to address root causes
Monitor and respond to Amazon ratings & reviews
Activate review content across marketing channels to build credibility and conversion
Content & campaign execution
Lead the planning, execution, and analysis of digital content and promotional campaigns across email, social, and ecommerce touchpoints
Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives
Track KPIs and optimize in real-time to ensure campaigns hit performance goals
Support e-commerce marketing (DTC & Amazon)
Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify) Amazon, Walmart.com, and other retail marketplace storefronts
Assist with the optimization and management of ecommerce content to drive conversion
Qualification
Required
5 years of CPG digital marketing and ecommerce experience plus a bachelor's degree in marketing or communications
Or no degree, but must have at least 7 years of relevant experience along with up-to-date digital marketing certifications
Know how to maximize profitability on DTC and e-commerce channels, especially Shopify, Amazon, and Walmart
Fluent in Circana, Shopify, Google Analytics, Klaviyo, Metricool (or similar social media scheduling tool), TikTok Shop, and Meta/Google Ads
Can decode KPIs and use them to up your game
Get our brand voice—and can create or direct content that's bold and edgy
You are low-ego, high-energy, and ready to dive in with sleeves rolled up
Think like a creator, act like a strategist, and hit deadlines like a pro
Know how to fish. You don't have to be an expert, but you should be comfortable holding a rod and know your way around our gear
Preferred
Bonus points for AI-marketing literacy and/or outdoor/fishing industry background
You have certifications for Meta Social Media Marketing, Meta Ads, and TikTok Ads, or are willing to obtain them within the first six months of employment
Benefits
Competitive bonus
Comprehensive benefits package
Playtime with best-in-class rods, reels, and outdoor fishing gear
Company
Anything Possible Brands
Anything Possible Brands is a leading supplier of innovative fishing tackle.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase