Movado Group, Inc · 20 hours ago
Director, Consumer Insights
Paramus, NJ
Full-time
Onsite
Director/Executive
$140K/yr - $170K/yr
10+ years expMovado Group, Inc. is a leading designer and distributor of recognized watch brands. The Director of Consumer Insights will strengthen the company's understanding of global consumers by leading research and data-driven programs that inform strategic decisions across its multi-brand portfolio.
ConsumerConsumer GoodsFashionManufacturingProduct Design
Responsibilities
Build and lead the global Consumer Insights function, shaping the vision, roadmap, and infrastructure from the ground up
Develop segmentation frameworks to serve as a strategic anchor for each brand and market
Define and manage a prioritized annual Insights Roadmap that identifies key questions, research priorities, and how findings will be shared and applied
Champion the voice of the consumer across the company and influence decision-making at the highest levels
Lead global and regional research to understand consumer needs, values, and behaviors across categories and geographies
Design and oversee usage and attitudes (U&A) studies, brand health tracking, and consumer segmentation
Monitor emerging trends and shifts in consumer preferences to inform brand and innovation strategies
Integrate qualitative and quantitative methods, including social listening and trend research
Translate research findings into actionable recommendations that inform brand positioning, product development, marketing, and retail strategies
Deliver regular Global Consumer Insights Reports and trend briefings tailored for senior leaders and cross-functional teams
Support global and regional teams by connecting insights to commercial goals and brand strategy
Partner cross-functionally with brand, design, marketing, merchandising, retail, e-commerce, and wholesale teams
Collaborate with analytics teams and external research vendors to ensure consistent, high-quality methodologies and data integrity
Cultivate a culture of learning, curiosity, and insight-driven decision-making across the company
Qualification
Required
Bachelor's degree required
Ten or more years of experience in consumer insights, market research, or brand strategy within global consumer brands
Proven experience building or scaling insights capabilities in a complex, global organization
Demonstrated ability to lead segmentation, category-level research, and trend tracking initiatives
Skilled in both qualitative and quantitative methods and in integrating insights into brand and business strategy
Strong communication and storytelling skills, able to influence senior leaders and simplify complex findings
Experience managing research vendors and cross-functional teams
Global mindset with cultural fluency and understanding of regional differences
Experience building insight functions or research capabilities in a global environment
Preferred
Advanced degree in Marketing, Psychology, or a related field
Experience in luxury, fashion, or accessories
Benefits
Medical and dental plans
Vision plan
Life Insurance
Accidental Dismemberment & Death Insurance
Tuition Reimbursement program
401(k)
Short-Term Disability
Long-Term Disability
Parental Leave
Legal Plan
Employee Assistance Program
Pet Insurance
Flexible Spending Account
Critical Illness Insurance
Watch Accommodations/Discounts
Paid Time Off
Company Paid Holidays
Company
Movado Group, Inc
Movado Group, a global leader in the watch industry, champions precision, innovation, and artistry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-10-08IPO
Leadership Team
Behzad Soltani
Chief Operating Officer
S
Stéphane Gerschel
Chief Marketing Officer
Recent News
2026-01-06
Investing.com
2025-11-25
MarketScreener
2025-09-09
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