Cotiviti · 3 days ago
Director Product Marketing, Retail
United States
Full-time
Remote
Director/Executive
$135K/yr - $166K/yr
8+ years expCotiviti is a company focused on business and financial solutions, and they are seeking a Product Marketing Director for their Retail Business Unit. This role is responsible for developing and managing strategic marketing objectives, collaborating across teams to deliver effective messaging and marketing programs that align with revenue goals.
Information Technology & Services
Responsibilities
Create an annual marketing plan for the business and financial solutions portfolio that illustrates an understanding of business objectives and the marketing strategies needed to support. Obtaining the necessary inputs and collaboration from the BU, GTM, and other teams
Conduct regular market and competitive analysis to inform strategic planning, ensuring that the marketing approach remains aligned with evolving industry trends and competitor activities
Partner with the product team and other stakeholders to effectively launch new products in accordance with our ready-to-market and ready-to-sell processes
Ensure product messaging is competitively differentiated, compelling, and clear
Collaborate with marketing and go-to-market teams to develop and execute launch plans that maximize awareness and adoption of new offerings
Develop go-to-market enablement materials and training to guide and support the sales and client engagement teams as they engage with the market and support pipeline development
Collaborate with sales leadership to regularly assess and update enablement resources, ensuring alignment with evolving market needs, product updates, and feedback from the field
Draft and maintain marketing materials such as brochures, fact sheets, presentations, videos, website content, etc., to ensure understanding of concepts and strategies surrounding the solution area
Regularly review and update marketing collateral to ensure accuracy, consistency, and alignment with current branding and messaging guidelines
Establish relationships with internal and external subject matter experts and work with them to develop webinar presentations, event sessions, market briefings, and more
Develop strategy, guide presentation development, and collaborate with the events team for successful execution of tradeshows and conferences related to appropriate solutions areas
Conceive and drive marketing campaigns that introduce Cotiviti to new audiences, increase engagement with content, target key accounts with tailored messaging, and generate/assist opportunities with marketing qualified leads
Partner with marketing ops to analyze campaign performance metrics and adjust strategies to optimize ROI, ensuring continuous improvement of lead and demand generation efforts
Provide needed support for RFPs, lead proactive proposals, and additional programs needed to support sales initiatives ensuring alignment with current solution offerings and market positioning
Complete all responsibilities as outlined in the annual performance review and/or goal setting
Complete all special projects and other duties as assigned
Must be able to perform duties with or without reasonable accommodation
Qualification
Required
Bachelor's degree in marketing, business, or a related field; MBA a plus
8-10 years of experience in various marketing disciplines, including demonstrable ability to design integrated lead-generation campaigns with proven results
Experience in retail, the commercial market, or recovery audit services a plus
Exceptional communication skills, including the ability to write and present concisely and effectively
Exceptional project management skills with impeccable attention to quality, accuracy, and consistency
Ability to work across the organization and collaborate at all levels
Experience managing and motivating others while working independently within a self-directed environment
Must be reliable, driven and dedicated to prioritization, delivering fast turnarounds and high-quality results under deadlines
Ability to travel for in person conferences and internal meetings ~20%
Preferred
Pragmatic Marketing certification a plus
Benefits
Medical
Dental
Vision
Disability
Life insurance coverage
401(k) savings plans
Paid family leave
9 paid holidays per year
17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti.
Company
Cotiviti
Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States.
5001-10000 employees
H1B Sponsorship
Cotiviti has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (165)
2024 (118)
2023 (90)
2022 (102)
2021 (72)
2020 (67)
Funding
Current Stage
Late StageLeadership Team
Adam Gilbert
Director, Interoperability Operations and Partnerships
Chris McIntyre
Sr. Program Manager, RQNC Operations
Recent News
2024-04-07
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