Zinda Law Group, PLLC · 11 hours ago
Head of Marketing (Zinda Law)
Austin, TX
Full-time
Onsite
Director/Executive
7+ years expZinda Law Group, PLLC is a law firm seeking a Head of Marketing to lead their marketing functions. This role involves driving strategic growth, managing a marketing team, and building a demand engine for firmwide expansion, with a focus on analytics and brand-building.
Law Practice
Responsibilities
Build and lead the overarching marketing strategy across brand, digital, advertising, content, and community initiatives
Manage, develop, and scale a high-performing marketing team; establish clear KPIs, accountability systems, and performance review cycles
Partner with Executive Leadership to forecast growth, budget marketing spend, and align efforts with firmwide objectives
Own pipeline generation across all digital and offline channels: paid media, SEO, social, referral programs, local marketing, events, sponsorships, and partnerships
Optimize conversion paths across the entire intake lifecycle in collaboration with the Intake Team
Manage agency relationships; ensure campaigns are aligned with ROI targets, tracked properly, and continuously improved
Oversee marketing technology infrastructure and data quality across tools
Maintain deep understanding of CRMs, ensuring full visibility and accurate attribution of marketing performance
Build and manage multi-touch attribution models to understand true channel effectiveness and allocate budget accordingly
Develop dashboards and reporting frameworks to monitor KPIs, track intake outcomes, and inform strategic decisions
Elevate Zinda Law’s brand presence through consistent messaging, high-quality creative, and compelling storytelling
Oversee development of web content, landing pages, case studies, social content, and community-facing communications
Ensure all marketing represents the firm’s values: expertise, compassion, and personalized client service
Document and optimize marketing workflows, including campaign execution, lead handoff, intake coordination, and tracking processes
Lead cross-functional initiatives with Operations, Intake, Recruiting, and Attorneys to ensure cohesive execution and results
Maintain operational rigor across budgeting, vendor management, timelines, approvals, and compliance requirements
Qualification
Required
7+ years of marketing leadership experience, preferably in personal injury, legal services, healthcare, or a high-volume consumer services environment
Demonstrated success owning lead generation and driving measurable growth
Advanced expertise in marketing analytics, attribution modeling, and performance reporting
Strong proficiency with tools and marketing automation systems
Strong command of paid media channels, creative strategy, and digital performance optimization
Exceptional project management skills with the ability to oversee multiple initiatives simultaneously
Proven ability to lead teams, develop talent, and drive accountability
Excellent communication skills and the ability to influence cross-functional stakeholders
Preferred
Experience scaling marketing for multi-location or multi-state firms
Familiarity with intake optimization technologies
Background in brand development, community marketing, or TV/radio creative production
Experience working closely with attorneys or legal intake teams
Company
Zinda Law Group, PLLC
Zinda Law Group is a nationally recognized personal injury law firm with offices across Texas, Colorado, Arizona and New Mexico.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jess Sargus
Chief Legal Officer
Neil Solomon
Partner
Company data provided by crunchbase