University of Massachusetts Amherst · 7 hours ago
Video & Multimedia Director
Amherst, MA
Full-time
Hybrid
Director/Executive
8+ years expThe University of Massachusetts Amherst is seeking a Video & Multimedia Director who will be responsible for shaping the university’s video strategy and producing compelling multimedia content. This senior creative leader will oversee all aspects of video production, manage a team, and collaborate with MarCom leadership to ensure that video content aligns with institutional priorities and enhances the university's brand.
EducationHigher EducationUniversities
Responsibilities
Develop and lead the university’s video and multimedia content strategy, development, and production in alignment with brand, marketing, and institutional goals
Provide creative direction and oversight for high-impact video projects, including brand films, campaign assets, student stories, research and innovation features, and other content designed to elevate institutional reputation
Collaborate with MarCom leadership (Editorial Director, Associate Creative Director, marketing strategists) to produce integrated, cross-platform storytelling
Ensure video content reflects brand identity, accessibility standards, and audience segmentation strategies
Drive innovation in multimedia production by exploring and integrating emerging technologies, such as AI-driven tools, new storytelling formats, and evolving digital platforms, to enhance creative impact and audience engagement
Lead, mentor, and supervise a video and multimedia content team, fostering a collaborative and innovative creative culture
Oversee project pipelines, ensuring efficient resource allocation, timelines, and quality control
Provide feedback and guidance across concepting, scripting, filming, editing, sound design, and finishing
Manage and direct freelance videographers, editors, animators, and production crews as needed
Direct all phases of the production process, including pre-production planning, storyboarding, scouting, scheduling, filming, and post-production editing
Maintain best practices for audio/visual equipment, workflows, data storage, and production technology
Oversee creation of multimedia assets including motion graphics, animation, and short-form social video content
Ensure all content is optimized for distribution across web, social media, digital advertising, and event platforms
Partner with internal clients and campus stakeholders to identify video needs, develop concepts, and execute high-quality productions
Work closely with marketing analysts to evaluate performance and optimize future content
Coordinate with the Editorial Director to integrate scripts, storylines, and narrative structure
Collaborate with the Associate Creative Director to maintain visual consistency across platforms
Uphold and evolve the university’s visual and narrative brand standards through video and multimedia content
Champion accessibility, including captioning, inclusive representation, and ADA compliance for video assets
Maintain credibility and trust with campus partners through high-quality production and creative excellence
Qualification
Required
Bachelor's degree in film production, multimedia, communications, or a related field
8–10 years of progressive experience in video production, filmmaking, or multimedia storytelling; portfolio/reel
Demonstrated experience leading creative teams and managing multiple, concurrent productions
Strong expertise in cinematography, lighting, editing, sound design, and color correction
Advanced proficiency with industry-standard tools (e.g., Adobe Premiere Pro, After Effects, DaVinci Resolve, Audition)
Experience developing video strategy and producing content for web, social media, digital campaigns, and live events
Strong project management skills with the ability to prioritize, delegate, and operate in a fast-paced environment
Excellent communication and interpersonal skills with the ability to collaborate effectively across teams
Demonstrated commitment to inclusive storytelling, accessibility, and representing diverse audiences
Preferred
Experience in higher education, nonprofit, or mission-driven organizations
Experience with animation, motion design, or 3D graphics
Experience integrating video content into CRM or marketing automation platforms
Knowledge of digital analytics tools related to video performance
Company
University of Massachusetts Amherst
The University of Massachusetts Amherst is a public research university offering undergraduate, master's, and doctoral programs.
1001-5000 employees
H1B Sponsorship
University of Massachusetts Amherst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (69)
2024 (77)
2023 (56)
2022 (79)
2021 (19)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$137.34MKey Investors
U.S. Department of DefenseU.S. Environmental Protection AgencyThe Howard Hughes Medical Institute
2024-09-18Grant· $7.9M
2024-07-16Grant· $6.37M
2023-11-16Grant· $2.5M
Leadership Team
Christopher Salthouse
Co-Founder Center for Personalized Health Monitoring
Alejandro Reuss
Instructor
Recent News
Research & Development World
2026-01-23
2025-12-17
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