Hach · 6 hours ago
Product (Solutions) Marketing Manager
Loveland, CO
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $130K/yr
7+ years expHach, a Veralto company, is dedicated to ensuring water quality globally and is seeking a Product (Solutions) Marketing Manager to lead the strategy and execution of product launches. This role involves shaping positioning, building go-to-market strategies, and equipping commercial teams with necessary assets and training to drive adoption and growth.
BiotechnologyConsumer GoodsManufacturing
Responsibilities
Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally
Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts
Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation
Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market
Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more
Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy
Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans
Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance
Own a solutions content strategy and calendar, developing high-impact programs that improve acquisition, funnel conversion, engagement, and lifetime value
Qualification
Required
Bachelor's degree in Marketing, Business, Technology, or related field (Master's preferred)
7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles
Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment
Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results
Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness)
Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis)
Preferred
Product marketing certifications are a plus!
Benefits
Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical, dental, vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals.
Paid time off
Medical/dental/vision insurance
401(k)
Company
Hach
Hach Company manufactures and distributes analytical instruments and reagents used to test the quality of water and other liquid solutions. It is a sub-organization of Veralto.
1001-5000 employees
H1B Sponsorship
Hach has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (10)
2023 (8)
2022 (3)
2021 (7)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Russell Young
Global CTO
Recent News
Canada NewsWire
2025-09-22
2022-12-16
2022-08-23
Company data provided by crunchbase