United Wholesale Mortgage · 17 hours ago
Website Strategist
Pontiac, MI
Full-time
Onsite
Mid Level
3+ years expUnited Wholesale Mortgage is seeking a Website Strategist to plan, develop, and implement strategies for their brand site, UWM.com. The role focuses on driving business value through collaboration with various stakeholders to enhance user engagement and ensure compliance while managing projects from conception to execution.
FinanceFinancial ServicesMortgage
Responsibilities
Developing comprehensive website strategies that align with team and company goals, ensuring significant impact on overall objectives
Regularly evaluating client needs and expectations, competitor sites, site performance, content structure and usage, to provide actionable insights and identify new opportunities to strengthen user engagement
Analyzing data and website trends to provide actionable insights and strategic recommendations for applying new and enhanced product and service offerings to our content ecosystem
Transforming and executing recommendations, and continuously optimizing solutions based on website performance and data analysis
Autonomously managing and spearheading projects, crafting creative briefs and collaborating with cross-functional teams — including digital, creative, sales, and technology — to ensure successful delivery of website updates and enhancements
Directing and deploying site updates
Acting as brand website subject matter expert (SME) on site platforms, capabilities and performance to find efficiencies, ensure compliance, and implement best practices
Qualification
Required
Bachelor's degree or greater
3+ years experience in digital marketing, with a focus on brand, website or content strategy is required
Strong understanding of B2B customer journeys and content's role in driving audiences through the marketing funnel
Ability to interpret and translate data sets (i.e., audience analytics or website performance) into actionable content strategies and tactics
Ability to write compelling creative briefs and develop content
Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously
Curious, positive, collaborative and solution-focused
Hands-on experience in publishing tools, CMS systems and/or web development or deployment
Benefits
Paid Time Off (PTO) after just 30 days
Additional parental and maternity leave benefits after 12 months
Adoption reimbursement program
Paid volunteer hours
Paid training and career development
Medical, dental, vision and life insurance
401k with employer match
Mortgage discount and area business discounts
Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon
Gourmet cafeteria featuring homemade breakfast and lunch
Convenience store featuring healthy grab-and-go snacks
In-house Starbucks and Dunkin
Indoor/outdoor café with Wi-Fi
Company
United Wholesale Mortgage
United Wholesale Mortgage is a wholesale mortgage lender.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.3BKey Investors
The Gores Group
2025-09-09Post Ipo Debt· $1B
2024-12-05Post Ipo Debt· $800M
2021-01-22IPO
Leadership Team
Martim Schnack
VP, IT Enablement
Recent News
2026-01-23
2026-01-17
DBusiness Magazine
2026-01-16
Company data provided by crunchbase